How Temperature Affects Your Color Measurements

We frequently get calls from customers who can’t figure out why their measurements vary, even when they’re using maintained devices. Why would a sample read one way one day, then slightly different another? Many times the culprit is thermochromaticity, and it becomes an even bigger problem as the seasons change.

Every kind of material changes color with temperature. These changes cause the material to exhibit a shift in reflected wavelengths of light, which can alter our perception. Often the color shift is so slight the naked eye would never notice. But if your job is to quality check color critical products, you need to fully understand how thermochromaticity can impact your color, your measurements, and your ability pass inspection.

Thermochromaticity spoon

This thermochromatic ice cream spoon changes from green to blue when it gets cold.

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ArtPrize Nine, Sponsored by X-Rite Pantone

We at X-Rite Pantone are excited to express our enthusiasm toward this year’s ArtPrize Nine competition. Beginning on September 20th, this event will cover downtown Grand Rapids with art, bringing color to the forefront of so many minds.

ArtPrizeFliers

As a proud, Grand Rapids-based company, we are looking forward to contributing to this creative and inspiring global competition. By expanding the range of X-Rite Pantone activity from the ever-popular Pantone® Pathways to activities like entering our very own Munsell piece in the competition, we’re looking to make this our best sponsor year yet.

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Common Pitfalls That Cause Conflicting Measurements

Have you ever sent out a job that passed your inspection, only to have the customer reject it for out-of-tolerance color? You recheck the data and the instrument says the color passed the agreed tolerance… why is the customer saying it doesn’t? We get a LOT of these conflicting measurement calls in technical support.

The solution is simple – document a color control program that clearly defines how to assess color, then make sure everyone (including your customer) follows it. Today we’re sharing what you need to include in your program so you can begin working with confidence.

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Special Effect Finishes are Changing the Game in Plastics

Although plastics professionals have been managing color issues in the production workflow for many years, the dynamics are once again changing. From consumer electronics to automotive parts and flexible packaging, a growing number of brands are incorporating special effect finishes into their products.

While metallics, pearlescents, and other complex finishes are beautiful and help brands stand out on the shelf, they also introduce new color management challenges into the manufacturing process. That’s because the way special effect flakes are aligned, the thickness of the plastic, and the viewing angle all contribute to the final appearance of the product.

How do you quantify the amount of “shimmer” in a special effect plastic?

If special effect finishes are leaving you struggling to find the most efficient way to achieve consistent color AND appearance, here are two solutions to help you stay competitive.

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Is it time to add closed-loop automation to your workflow?

Hitting offset lithographic color targets isn’t always fast or easy. The manual process of measuring color bars and making ink key adjustments takes time and opens the door to operator error. Meanwhile, the press is running (and wasting) paper and ink. To achieve accurate and repeatable color, printers need to convert their printing operation to an efficient manufacturing process and drive efficiencies in all phases of their operation. For many, a closed-loop automated solution is the answer.

Closed-loop automates the process by capturing spectral data directly from the press sheet, then automatically updating the ink keys. It cuts down on paper and ink expenses that accumulate when you’re not getting up to color quickly, makes short runs more profitable, and minimizes operator intervention. It’s so much faster and more accurate than a traditional workflow that it pays for itself almost immediately.

BellBain

Today we’re looking at the options available for a closed-loop solution to help you determine if your printing operation is ready to upgrade to automation.

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Confidently shop for color-critical items with Color-Eye!

If you’re reluctant to buy clothing and home decorating products online or in the store because you’re not sure how the color will look when you get home, you’ll love X-Rite’s newest color-matching solution.

Color-Eye® uses a calibration card and smartphone app to help consumers shop for items that match or complement things they already have at home, like a paint color that looks great with the curtains, a handbag and shoes that coordinate with a special occasion dress, or a jacket that will match the pants already hanging in the closet.

Coloreye-03

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Colorimeter or Spectrophotometer: Which is best for you?

Color measurement devices are used to capture, communicate, and evaluate color. From cardboard packaging to food, laundry soap, carpeting and small plastic parts, color measurement devices help ensure the color being produced matches the color that was originally specified. They’re used behind the scenes in just about every industry where color is important, including plastics, textiles, paints, coatings, print and packaging.

when color goes wrong; xrite blog; pantone blog

There are basically two types of color measurement instruments: colorimeters and spectrophotometers.

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Innovation: A River Runs Through It

I spent a few years working in Paris, where the Seine River has played a pivotal role in the shaping of the city’s personality. As I stayed longer and got to know the city and its people better, one of the things that became clear to me was that the Seine River physically separated two distinct cultures of the city.

Image courtesy of www.aparisguide.com

The left bank, including the Latin Quarter, Montparnasse, and Sorbonne, is all about creativity, design and ideation. The right bank is more sophisticated and upright (or uptight), and it’s the side that gets the job done. This is where you’ll find the Champs Elysees, the Royal Palace, and most of the larger banks and businesses. The two sides cannot exist without each other, but they are culturally and physically divided by the Seine.

It struck me recently that this picture of the Seine dividing Creative from Execution can provide a helpful metaphor for the relationship of Design to Production in a different setting — product manufacturing companies all over the world. In fact, any company that innovates probably has a river that runs between its design and production functions.

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Consumers are Naturally Selecting More “Human” Brands

FUSE 2017 provided a wealth of valuable industry insight by showcasing how today’s brands are not only surviving, but thriving. While each scenario presented unique challenges and obstacles, one constant seemed abundantly clear:  brands must create a human connection between themselves and their consumers. Humanizing brands reinvigorates (or, in some cases, generates) a level of trust from consumers that is currently eroding.

brands

Speakers at FUSE highlighted a few specific examples of ways companies have successfully altered their strategies to include this humanization. Read on for a summary, or check out the full article from our President Ron Voigt via Brand Packaging.

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