Color Innovation

Labeling the way we see the world… in color

At X-Rite Pantone, we pride ourselves on our ability to help customers specify, communicate, formulate, and produce consistent color. You’re probably familiar with our major markets, like plastics, industrial coatings, and print & packaging. You may also be aware of the more “common” things we measure, like paint, printed surfaces, and textiles.

But, as you look for the emergency exit on a plane, watch a butterfly float by, or choose the freshest package of cheese from the grocer, do you consider the role of color? Today we’re stepping out of the box to highlight some very unique applications of our color management solutions to help you think about color differently.

Farmers use the Munsell Soil Color Chart to evaluate the suitability of soil for crops.

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Color 101

Execute from Good to GREAT with X-Rite Training Services

At X-Rite Pantone, we love color, and we’re passionate about helping you get yours right. That’s why we offer a full-service training program, staffed with Color Experts from many of the industries we serve.

From beginner to advanced, lowest investment to highest return, we offer a variety of options to teach you everything you need to know to be successful.

  • Are you new to color, wondering where it fits in your business objectives?
  • Do you already have a color workflow, but wish it was more efficient?
  • Are you looking toward certification to help you gain a competitive edge?

If you answered yes to any of these questions, you’ll want to keep reading. Today we’re presenting our stair-step approach to training. There’s a step for everyone, and moving toward the top doesn’t have to be a challenge.

Take a look at where you are today, determine where you want to go, and let us help you achieve your color goals!

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Color Management

Why visual evaluation is no longer enough

You say color is important, but do you know why it’s so important? In reality, color is a critical element in the manufacturing process. Unfortunately, many manufacturers are realizing that getting color right is much harder than it used to be, and the brands they support are asking them to meet tighter tolerances.

wrong color; xrite blog

Here’s why.

While advances in color technology – think metallic packaging, pearlescent finishes, custom fabrics and vibrant new colors – entice customers, they also make it much more difficult to achieve consistency.

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Color Innovation

Understanding PantoneLIVE Master & Dependent Standards

PantoneLIVE SunChemical LogoIf ensuring color consistency is part of your job description, you’ll want to learn more about PantoneLIVE. Our customers report that it helps them get products to market an average of four times faster!

PantoneLIVE is an end-to-end, digital color communication ecosystem that helps everyone involved in a packaging workflow visualize and communicate color. It shows which colors are achievable, and which are not, across everything from flexible packaging to corrugated board. And, since the digital color data is stored in a secure cloud database, everyone from brand owners through designers and production managers can reference the same digital color data to make informed decisions.

From concept…to production!

From concept…to production!

To fully understand how PantoneLIVE works, you need to know the difference between Master and Dependent Standards… our topic for today.

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Color Innovation

Industry 4.0: What Commercial Printers Need to Know

If you’re a commercial printer who wants to improve color quality and consistency and stay current on industry trends, you need to be aware of Industry 4.0.

Industry 4.0 can mean different things to different people, but it generally refers to the fourth industrial revolution, which incorporates trends in automation, data exchange, smart systems, and the Internet of Things.

Image courtesy of Christoph Roser at AllAboutLean.com.

Today I’ll explain what Industry 4.0 means for commercial printers.

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Color Innovation

Unleashing Xtreme Color

Looking forward to the X Games? Kicking off next week in Aspen, the annual sporting competition draws thrill seekers from around the world to participate in Xtreme events, such as skiing, snowboarding, and snowmobiling.

Image courtesy of www.bleacherreport.com.

Of course, this living-on-the-edge lifestyle isn’t for everyone. Luckily, with X-Rite you don’t have to be a daredevil to enjoy Xtreme color! Here’s a list of our most innovative solutions to help you achieve the greatest possible results… from the safety of your office, shop, or lab.

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Color Innovation

Manufacturing Trends to Watch in 2017

As we close out 2016, it’s time to look ahead to 2017 and the upcoming manufacturing trends that will influence how we do business in the New Year. With rapidly changing technology, it’s difficult to know exactly what’s coming next, but we can definitely make some predictions.

Over the past year, I have interviewed many customers across a variety of manufacturing industries to learn more about their industry concerns, the design and manufacturing challenges they face, and the technologies that excite them. As I look into my crystal ball for 2017, here are some manufacturing and business trends to follow over the next 12-18 months.

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Color Measurement 201

A Few of the Unusual Things Our Customers Measure

Our color measurement devices are used by designers, brand owners, formulators, printers, and manufacturers around the world. Ranging from portable handheld devices, to large benchtop instruments, to spectrophotometers mounted inline, they can measure just about anything to help formulate and maintain a perfect color match.

Many of our customers, especially those in the paint industry, are asked to color match some pretty interesting things, and we love to hear about them. We recently asked 40 people the following question:

What is the most unusual thing you or one of your customers has measured? 

Read on for snippets from the interesting, funny, and sometimes gross responses!

Want to measure the color of splattered baby food? No problem with the CAPSURE device! See the rest of the video here.

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