Color Innovation

Unleashing Xtreme Color

Looking forward to the X Games? Kicking off next week in Aspen, the annual sporting competition draws thrill seekers from around the world to participate in Xtreme events, such as skiing, snowboarding, and snowmobiling.

Image courtesy of www.bleacherreport.com.

Of course, this living-on-the-edge lifestyle isn’t for everyone. Luckily, with X-Rite you don’t have to be a daredevil to enjoy Xtreme color! Here’s a list of our most innovative solutions to help you achieve the greatest possible results… from the safety of your office, shop, or lab.

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Color Innovation

Manufacturing Trends to Watch in 2017

As we close out 2016, it’s time to look ahead to 2017 and the upcoming manufacturing trends that will influence how we do business in the New Year. With rapidly changing technology, it’s difficult to know exactly what’s coming next, but we can definitely make some predictions.

Over the past year, I have interviewed many customers across a variety of manufacturing industries to learn more about their industry concerns, the design and manufacturing challenges they face, and the technologies that excite them. As I look into my crystal ball for 2017, here are some manufacturing and business trends to follow over the next 12-18 months.

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Color Measurement 201

A Few of the Unusual Things Our Customers Measure

Our color measurement devices are used by designers, brand owners, formulators, printers, and manufacturers around the world. Ranging from portable handheld devices, to large benchtop instruments, to spectrophotometers mounted inline, they can measure just about anything to help formulate and maintain a perfect color match.

Many of our customers, especially those in the paint industry, are asked to color match some pretty interesting things, and we love to hear about them. We recently asked 40 people the following question:

What is the most unusual thing you or one of your customers has measured? 

Read on for snippets from the interesting, funny, and sometimes gross responses!

Want to measure the color of splattered baby food? No problem with the CAPSURE device! See the rest of the video here.

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Color Innovation

Do you offer product personalization?

If not, you should. It’s a booming market, especially around the holidays.

Image courtesy of zazzle.com.

Our society loves customizing its surroundings. Personalized merchandise preserves memories, and when given as a gift, shows the recipient that you put a lot of thought into the choice. It also creates an emotional bond, and (if done right) encourages brand loyalty.

While the personalized merchandise market used to be dominated by photo books and calendars, advances in technology have opened the door to personalizing a wide range of materials like wood, ceramics, textiles, and glass. Photos can be printed on metal and acrylics and gallery mounted. You can order personalized pillows, mugs, candles, and even smartphone cases. These are all everyday objects that, with the right photo, become extraordinarily special.

It’s not just photos that we love. According to ResearchAndMarkets.com, the global non-photo personalized gifts market is expected to grow at a compound annual growth rate of around 11% by 2020. Analysts have estimated the leading segment will be wearables and accessories, followed closely by decorative accessories and kitchenware.

If you are considering entering the personalized merchandise market, or expanding your current presence, read on for ideas on how to make those endeavors more successful.

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Color 101

2016’s Top Color Management Concerns

It’s the most wonderful time of the year! A time to reminisce… to celebrate our successes, and to explore areas that may need a little more attention in 2017.

If color accuracy is on your list of things to improve, this article is for you. We’ve compiled a list of the blogs our readers found most helpful and interesting in 2016, so you can start working toward your goal of more accurate color in the New Year.

Did your favorite blog make the list?

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Color Innovation, Color Measurement 201

Fast Formulation is Key to Producing Color of the Year

The PANTONE Color of the Year announcement is always exciting. Not only does it set the stage for upcoming trends, it also provides brand owners and designers critical guidance for marketing and product development.

Over the next few weeks, designers everywhere will be sharing their plans for PANTONE’S 2017 Color of the Year choice, 15-0343 Greenery. However, those who are charged with producing products and packaging know trending colors don’t “just happen.” It takes time and effort to incorporate these trending colors into new products.

Whether you work in paints, plastics, textiles, or printing, today’s blog shares formulation solutions that will help you be first to market with trending colors such as PANTONE Greenery.

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Color Innovation, Color Measurement 101

inkk: Nail Polish Color, As You Imagined It

When you walk into a salon for a manicure or visit your favorite beauty products store, are you overwhelmed by the number of nail polish colors to choose from, but can’t actually find the color you want? This is a problem Ashley Morgan set out to solve.

inkk

Morgan, who has a fine arts degree, has spent the last 15 years designing video games. She’s both creative and tech savvy. “I’m a nail polish advocate, and I don’t mind spending the time choosing a nail polish color,” she says. “But the available colors don’t really mean anything to me. I had the idea that people should be able to not only create their own nail polish colors but give them a meaningful name. But how to go about it?” Continue Reading

Color Measurement 101

Make Sure You’re Using the Right Aperture for the Job

When judging color, background can be a major distraction for the human eye. In fact, surrounding colors and patterns can actually change the perception of the color you’re trying to focus on.

One of the wonderful things about color measurement instruments like colorimeters and spectrophotometers is that they can’t be distracted. They aren’t susceptible to variables such as fatigue, age or color vision deficiency. They aren’t even aware that a surround exists – they only measure the reflected light from the targeted sample area through a system of lenses called an aperture.

aperture

If your job involves specifying, communicating, evaluating, or approving color, you need to consider aperture size in the color measurement process. Today we’ll review why that’s important and share tips to help you make the right choice for your color measurement applications.

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Color Measurement 201

Do Your Measurements Match Your Supplier’s?

Are your measurement readings different than your supplier’s? If so, you’re not alone.

colorcircles

It’s an important issue you must correct. If your measurements don’t match those of your suppliers, you’ll be rejecting materials you perhaps shouldn’t be, NOT rejecting materials you should be, and wasting a lot of time, effort, and money producing the wrong color.

We’ve compiled the 5 most common reasons specifier and supplier measurements don’t match so you can troubleshoot and correct inconsistencies in your color workflow.

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