Brands, Events

Consumers are Naturally Selecting More “Human” Brands

FUSE 2017 provided a wealth of valuable industry insight by showcasing how today’s brands are not only surviving, but thriving. While each scenario presented unique challenges and obstacles, one constant seemed abundantly clear:  brands must create a human connection between themselves and their consumers. Humanizing brands reinvigorates (or, in some cases, generates) a level of trust from consumers that is currently eroding.

brands

Speakers at FUSE highlighted a few specific examples of ways companies have successfully altered their strategies to include this humanization. Read on for a summary, or check out the full article from our President Ron Voigt via Brand Packaging.

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Color Innovation

Let your voice be heard… Join the X-RITE LAB!

In an effort to better understand YOU, YOUR business, and YOUR color challenges, we’re inviting you to be a part of the new X-RITE LAB. Our research and design teams are asking for YOUR input as we look for new and exciting challenges to solve.

The X-RITE LAB is a group of professionals who are interested in voicing their color challenges and emerging as thought leaders. Regardless of industry, role, or years of color knowledge, we’re looking for individuals whose professional goals resonate with our mission – getting color right the first time, every time.

X-RITE LAB

 

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Color Measurement 101, Products

Benchtop or portable: Which spectrophotometer is best?

Spectrophotometers are color measurement devices used to specify and communicate color and monitor accuracy throughout production. There are spectrophotometers to measure just about anything, from liquids and plastics to paper, metal and fabrics. Brand owners, designers, lab techs and quality control professionals rely on them to ensure color remains consistent, from the time it’s specified until final quality check, in just about every industry.

This Ci7800 benchtop spectrophotometer is measuring a fabric swatch.

Spectrophotometers come in many shapes and sizes. There’s the practical, convenient portable spectrophotometer, small enough to fit in the palm of your hand and travel around the lab for on-site quality checks. Then there’s the larger benchtop device, standing ready to measure the most precise color for the most accurate specifications and tolerances.

Which is right for your color workflow?

Since benchtops are generally more expensive, many are left wondering if the investment is worth it. Today we’re comparing how portable and benchtop spectrophotometers perform in common color measurement scenarios so you can decide which is best for your needs.

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Color Management, Digital Color, Print

Color Workflow Management in the Pressroom

We’ve written a lot about “color workflows” and “color management” on our blog. Today we’re connecting the dots to show you how “color workflow management” can mean big savings in a busy pressroom.

Pressroom

Without color workflow management, you can end up producing something you think is right, but is completely wrong in the end.

Especially in the printing industry, checking color quality at multiple steps along the way is the key to ensuring you’re on the right track. Color workflow management closes the gap between users, specifications, and color to ensure good quality.

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Color Measurement 201, Digital Color

Are you using the right device for digital standards?

Whether you’re producing textiles, automotive parts, or plastic pieces, color needs to remain consistent or the final product will be rejected. Unfortunately, there are many ways for color errors to creep in during manufacturing.

Creating and using digital standards is one way to combat these errors. They can be used to accurately specify and communicate color, design layouts, and formulate colorants and raw materials. Digital standards give brand owners peace of mind that the color they communicate is the color that will be produced, and manufacturers the confidence to work faster and more efficiently.

To create digital standards, you need an accurate, repeatable master spectrophotometer. But with so many instruments on the market, how can you choose? Today we’re highlighting some of the features of our new Ci7860 so you can judge for yourself whether it’s the right instrument for you.

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Ink

Don’t throw away your leftover inks… Reuse them!

As brand owners compete to make packaging stand out, printers are charged with achieving accurate color – on unique substrates – with shorter print runs. Many spend a lot of time mixing ink, then end up throwing it away when the color isn’t right.

If you’re stuck in this cycle, you’re essentially paying for ink twice – once when you buy it, and once again to dispose of it. What are the economics behind this waste? What’s the impact on our earth?

Today we’re demonstrating how the InkFormulation Software’s Leftover Management feature can help you reduce inventory and waste and lower your disposal costs.

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Tolerancing

Tips for Defining a Realistic Pass/Fail Tolerance

Did you read our blog: Are You Using The Right Tolerancing Method? If not, check it out. Today we’re taking the topic one step further to investigate how tolerances are chosen in different industries.

A pass-fail tolerance is the amount of color variation that is considered commercially acceptable. In part, tolerances are driven by customer expectations. While color tolerances are very tight in the automotive, plastics, and paint & coatings worlds, they can be much less strict in other industries.

car door color matching

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Brand Color

Brand Color Lessons from an FMCG Company

What happens when you have more than 2,000 brand colors to manage across a complex global packaging supply chain? Things get complicated!

Brand Color on Shelf

Although it may seem easier to create a new color than to dig through databases or binders of color drawdowns to find the closest match, the problem comes later when you’re faced with a huge, unmanageable library.

One of our clients, a well-known fast-moving consumer packaged goods (FMCG) company, understands how easily things can get out of control. They were not only battling time and cost inefficiencies by using a proprietary color library, they lacked standardization for creating, communicating and managing brand colors.

Production was expensive and quality was suffering. They knew things had to change, but they didn’t know where to start. That’s where we came in.

Today we’re sharing their incredible success story.

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