All Posts By

Cindy Cooperman

Digital Color

Brand Color Lessons from an FMCG Company

What happens when you have more than 2,000 brand colors to manage across a complex global packaging supply chain? Things get complicated!

Brand Color on Shelf

Although it may seem easier to create a new color than to dig through databases or binders of color drawdowns to find the closest match, the problem comes later when you’re faced with a huge, unmanageable library.

One of our clients, a well-known fast-moving consumer packaged goods (FMCG) company, understands how easily things can get out of control. They were not only battling time and cost inefficiencies by using a proprietary color library, they lacked standardization for creating, communicating and managing brand colors.

Production was expensive and quality was suffering. They knew things had to change, but they didn’t know where to start. That’s where we came in.

Today we’re sharing their incredible success story.

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Color Management, Events

Curious what you missed at HOW Design LIVE?

X-Rite Pantone® brings together the art and science of color to empower brands and packaging converters to deliver on design and color intent for their packaging. Last week we were in Atlanta at HOW Design LIVE 2016, introducing a few new tools that can help designers achieve color fidelity.

HOW is a more than just a conference for designers and brands – it’s an inspiration-packed, global creative gathering of the industry’s best. This made it the best place for us to showcase PantoneLIVE Cloud, PantoneLIVE Designer, Digital Drawdowns and Digital Tolerances Guides.

The steps of a typical printing process introduce a common and gradual change or shift in a color as it passes from person to process. PantoneLIVE simply removes the opportunity for color drift by delivering digital color data directly from the source, giving you immediate color fidelity.

The steps of a typical printing process introduce a common and gradual change or shift in a color as it passes from person to process. PantoneLIVE simply removes the opportunity for color drift by delivering digital color data directly from the source, giving you immediate color fidelity.

In case you missed us at HOW, here’s “how” our new solutions can help you achieve accurate color and get to market faster with fewer proofing and approval cycles.

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Color Management

Color Accuracy and Consistency: A Balancing Act

When all of final production packaging comes together on the store shelf, it’s a brand’s moment of truth. Do the stand-up pouches, overwraps, and corrugated POP displays match? How close is the color to its standard?

We know you spend so much time and money designing, proofing, sampling, printing, and shipping… so where does the color go wrong? Is it an issue with accuracy, consistency, or both?

Packaging on Shelf

Package designs come together on the shelf. Here you see pouches, labels, cartons, and corrugated with visual inconsistencies—these are issues that can be overcome.

Today we’ll look at some of the key underlying issues in a color workflow so you can take corrective action with suppliers and get your brand color right, the first time.

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