An X-Rite eXact spectrophotometer reading color patches on a press sheet.
Your brand is your image, and accurately reproducing each color is crucial to brand integrity. But as color moves through the supply chain, among machines, printers and sites, a color can quickly shift away from its original intent.
Nobody wants rework. It’s expensive! So how do manufacturers know they’re on track?
Spectrophotometers allow brand owners to measure and specify color using a universal language—spectral values—and to share that information with their suppliers. Suppliers use spectrophotometers to monitor color accuracy during manufacturing to ensure that it remains exact.
Today we’ll look at how spectrophotometers help provide peace of mind when reproducing critical brand colors.
In this series we’ve been discussing the many factors that impact how we see color, and what we can do to ensure the color we see is accurate.
Light, retinal fatigue and background effects can influence our perception of color. Today we’ll look at the limitations of the human eye and brain, and talk about how to detect these characteristics, especially for individuals responsible for evaluating and judging color.
Are YOU color deficient? Read on to find out. (Spoiler alert: There’s a test at the end. A color vision test!)
The Farnsworth-Munsell 100 (FM 100) Hue Test, is available from X-Rite
There are many things that affect our ability to see color. In some cases, it doesn’t matter if the red you see is the same shade I see. A barn is a barn, right? But for those who work in an industry where color evaluation is part of the job, it IS important… VERY important.
In our color perception series, we’re discussing the many factors that affect how we see color and what colorists can do to ensure that the color they see is the color they are supposed to see. Today we’ll take a closer look at the human eye and some of the ways our environment can influence what we see.
As the temperature of light changes, so does our perception of color.
As I mentioned in our last post, light plays a huge role in the way we perceive color.
Today we’ll look at the science of color in manufacturing and photography; specifically how an object’s reflective and absorptive properties and viewing technology can impact the colors we perceive.
Is The Dress white and gold or blue and black?
Were you part of the social media storm discussion around the dress? What did you see? Blue and black, or white and gold?
The bigger question is… WHY?
This dress has prompted many of us, especially those in the color industry, to really think about our perception of color. Our eyes can play tricks on us as our brain is managing vast amount of information and processing it the best it can. Men and women see color differently. If you had a glass of marsala wine the night before, it can impact your color vision the next day. Lighting and the technology we use to view things is also a major factor in color perception.
Without getting too technical, here’s an explanation of why the dress confused so many, and an introduction to the way light affects our color perception.
Warm weather is just around the corner and spring is in the air!
Fluffy yellow chicks…
Delicate pink tulips…
Soft green sprouts poking through the ground…
And, of course, spring M&Ms!
Advertisers target our springtime emotions through pastel colors. Pastels have a calming effect, and everywhere you look companies are using them to feed our desire to feel a bit of spring.
Today we’ll take a look at the psychology of color, how marketers use this information to capture our attention, and Pantone’s influence on spring palettes.