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Thomas Meeker

Special Effect Finishes are Changing the Game in Plastics

Although plastics professionals have been managing color issues in the production workflow for many years, the dynamics are once again changing. From consumer electronics to automotive parts and flexible packaging, a growing number of brands are incorporating special effect finishes into their products.

While metallics, pearlescents, and other complex finishes are beautiful and help brands stand out on the shelf, they also introduce new color management challenges into the manufacturing process. That’s because the way special effect flakes are aligned, the thickness of the plastic, and the viewing angle all contribute to the final appearance of the product.

How do you quantify the amount of “shimmer” in a special effect plastic?

If special effect finishes are leaving you struggling to find the most efficient way to achieve consistent color AND appearance, here are two solutions to help you stay competitive.

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