FUSE 2017 provided a wealth of valuable industry insight by showcasing how today’s brands are not only surviving, but thriving. While each scenario presented unique challenges and obstacles, one constant seemed abundantly clear: brands must create a human connection between themselves and their consumers. Humanizing brands reinvigorates (or, in some cases, generates) a level of trust from consumers that is currently eroding.
Speakers at FUSE highlighted a few specific examples of ways companies have successfully altered their strategies to include this humanization. Read on for a summary, or check out the full article from our President Ron Voigt via Brand Packaging.
As ArtPrize Seven comes to a close, I wanted to thank everyone involved in this year’s event, including the artists, visitors, venues, volunteers, sponsors and event organizers, for making this such a colorful and engaging art experience. It brought excitement to our community, and inspired visitors from around the world.
As a leadership sponsor and Grand Rapids-based company, X-Rite Pantone was honored to be such a big part of ArtPrize Seven, an art event like no other. Much of the X-Rite Pantone community participated in the event as volunteers, visitors and online followers.
Over the past few weeks, X-Rite Pantone has profiled some of this year’s ArtPrize Seven artists who use color as a way to express their creativity and encourage viewers to think about art differently. If you are not from the Grand Rapids area, ArtPrize is an international art competition that spans 10 miles and includes over 1,500 artists. As a leadership sponsor, X-Rite is using this event to highlight the intersection of the art and science of color in our everyday lives.
Our last artist profile is Jose Carlos Casado. In fact, it was the vibrancy and color of his installation that drew Eddie Tadlock, DeVos Convention Center Assistant General Manager, to select Casado’s sculpture for display in his venue during ArtPrize Seven.
Casado uses color to deal with violent events. “Color is a powerful tool. It can express so many things, though for most people, especially when seeing a lot of them, it brings some kind of happiness or joy! I create art as a response to violent events. It is my own way to deal with things I don’t always understand, and the frustration this originates. But my responses are never to a particular single event, and it’s a personal response through my art that might or might not reach other people in the same way.”
As a sponsor of ArtPrize, X-Rite Pantone has been taking the opportunity to explore color – how it affects us emotionally, and how it impacts the decisions we make. So far we have profiled two artists – Anne Lemanski, who uses color to portray the imagery of science and nature, and Ruben Ubiera, whose creative use of metallic paint and light gives the impression of movement in his outdoor murals.
Today we’re showcasing the work of artist Michael Peoples, who has been experimenting with colorful wax, molds and mold making for the last several years. He works primarily with recycled candles that he collects from various places, especially thrift stores. The color he finds determines the base color of the object. Then he uses crayons to enhance the color direction and give the piece substance. This year, Peoples is submitting another molded creation to ArtPrize.
His installation for ArtPrize 2013, Will You Still Need Me, Will You Still Feed Me, included two sets of 64 Guan Yin figurines, which he molded from 160 boxes of Crayola crayons. Arranged on a 6×6 foot chessboard, the figurines represented that moment we all remember from childhood: opening a new box of crayons. The bright colors and waxy smell were meant to conjure the nostalgic memory of the endless creative possibilities that a new box of crayons represented.
Michael People’s 2013 ArtPrize entry Will You Still Need Me, Will You Still Feed Me.
The scent of crayons is one of the most recognizable smells and has a direct correlation with childhood. This year, Peoples is once again using color and scent to evoke an emotional experience with The Great Race. It consists of castings of bright, colorful, rubber ducklings, the same type you’d see in a child’s bathtub or at a carnival. It’s no doubt this work is meant to prompt visitors to reflect on their childhood. Each duck is oversized, so that in an adult hand it represents the scale of the classic toy for a child.
ArtPrize hired Grand Rapid’s own Conduit Studio to design theme ideas for this year’s event. Together, they selected Celebration of Color to highlight the importance of color in our everyday lives, and to inspire visitors to explore and discuss the creativity of the event.
Last week, X-Rite Pantone contributed a guest blog for ArtPrize that walked through the process to select the color palettes that would define each neighborhood and give the event a unified feel. Today we’ll link art and science as we explore how the color inspirations are coming together. From signs, posters, monoliths, and t-shirts, to artist nametags, the neighborhood palettes have to remain consistent.
First, how would they communicate the palette colors to the print shops? Each color needed a name to ensure that it was properly specified and reproduced. This step was easy. Pantone is the gold standard for communicating color specification and quality control. Pantone provides a common language for color so specifiers and manufacturers can be sure they understand each other. Using Pantone Color Guides, the designers flipped through the pages and pulled out the chips that represented each ArtPrize color.
X-Rite Pantone is excited to sponsor ArtPrize Seven. Not only is it an inspiring event held right here in our hometown of Grand Rapids, but it gives us a chance to help people think about color differently. One way we’re accomplishing our goal is by letting the artists explain how they use color to create an impression with their artwork. We’ve already talked with Anne Lemanski,who created colorful collages for her ArtPrize 2015 exhibition at the Grand Rapids Art Museum. Today we’ll explore the immersive mural created by Ruben Ubiera.
Ubiera is an outdoor muralist. This year, his ArtPrize Seven entry, In Our Element, is being installed on the arched US-131 Business and Front Avenue NW underpass. A major immersive mural created using acrylic and aerosol paints, it tells the history of street art as an artistic medium from Egyptian hieroglyphs, to Pre-Columbian codices, to 1980s tags, to Post-Graffism. Ubiera will use veiltail goldfish to narrate his story.
We wanted to learn more about how Ubiera incorporates color and texture and uses lighting to his advantage when planning an outdoor mural.
Artist Anne Lemanski was pleased to be accepted into ArtPrize Seven. Her 12 painting series titled Blue Go-Go is a beautiful piece, full of the imagery of science and nature. At 42 inches wide and 54 inches tall, it draws the viewer deep into a deliberately frenetic space that uses color and photos to explore the relationships between man, nature, and the world we inhabit today.
Anne created her masterpiece during a ten week residency at McColl Center for Art + Innovation in Charlotte, North Carolina. Each print was created from hand cut collages, which Anne carefully cut from vintage science and nature encyclopedias, then enlarged on a large-format printer using archival pigments and Somerset Velvet paper.
Anne working on her original collages for the large-format prints.
X-Rite Pantone is excited to announce that we are a leadership sponsor of this year’s ArtPrize®. ArtPrize is an international art competition that fills three square miles of downtown Grand Rapids with inspiring creations each fall. It’s a show like no other – art is displayed both indoors and out, anyone can enter, and it’s free and open to the public.
Win an iPad!
NPE 2015, The International Plastics Showcase, will be held in Orlando, Florida from March 23 through the 27th. It’s a great opportunity to learn about current trends and see live demonstrations of the latest technologies from every sector of the plastics industry. With more than 400 exhibits, it’s expected to be the biggest plastics showcase ever and a great chance to get up-close and personal with product experts in your field.
X-Rite and Pantone are thrilled to once again be part of the show. You’ll find us in the South Hall – X-Rite will be in Booth S10097, and Pantone in Booth S38036. You will also have a chance to win an Apple iPad. We are providing Pantone tags in both booths, and when you get a demo from both Pantone and X-Rite, you will be entered in the drawing.
You can also take advantage of our free guest passes for admission and shuttle service between the convention center and the host hotel.
No other company manages the color supply chain from inspiration to production with the tools and resources to drive consistent color during production. We know you will be pleased with what you see.
Color mistakes are expensive, and can happen anywhere in the process – during specification, formulation, manufacturing, assembly or – worst case – all of the above. Colors easily drift from raw materials to parts assembly and production – one loose screw in a projection molder and the color will shift. When productions and parts are created in various locations, things get further complicated. Who has time for rework? And who wants to explain the wasted time and materials? Every mistake is expensive. Adding mistakes to mistakes across the entire process is very expensive.
In addressing these issues, data is your friend. Measuring color, across the supply chain and during manufacturing and assembly is the only true way to ensure that color remains consistent. This is foundational to creating a color-managed workflow, and X-Rite’s new Ci7x00 series of benchtops sets a new benchmark for the industry. With up to five aperture sizes and three automated UV filters, the Ci7x00 devices can measure pretty much any surface, size and texture, including opaque, transparent and translucent, wet or dry, with or without gloss. Couple this with customer-friendly service and on-site maintenance for many issues, and you will be the color hero in your department.
So how do you know the color you measured is the color you want?