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FUSE 2017 provided a wealth of valuable industry insight by showcasing how today’s brands are not only surviving, but thriving. While each scenario presented unique challenges and obstacles, one constant seemed abundantly clear: brands must create a human connection between themselves and their consumers. Humanizing brands reinvigorates (or, in some cases, generates) a level of trust from consumers that is currently eroding.
Speakers at FUSE highlighted a few specific examples of ways companies have successfully altered their strategies to include this humanization. Read on for a summary, or check out the full article from our President Ron Voigt via Brand Packaging.