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Color 101

Color 101

Execute from Good to GREAT with X-Rite Training Services

At X-Rite Pantone, we love color, and we’re passionate about helping you get yours right. That’s why we offer a full-service training program, staffed with Color Experts from many of the industries we serve.

From beginner to advanced, lowest investment to highest return, we offer a variety of options to teach you everything you need to know to be successful.

  • Are you new to color, wondering where it fits in your business objectives?
  • Do you already have a color workflow, but wish it was more efficient?
  • Are you looking toward certification to help you gain a competitive edge?

If you answered yes to any of these questions, you’ll want to keep reading. Today we’re presenting our stair-step approach to training. There’s a step for everyone, and moving toward the top doesn’t have to be a challenge.

Take a look at where you are today, determine where you want to go, and let us help you achieve your color goals!

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Color 101

2016’s Top Color Management Concerns

It’s the most wonderful time of the year! A time to reminisce… to celebrate our successes, and to explore areas that may need a little more attention in 2017.

If color accuracy is on your list of things to improve, this article is for you. We’ve compiled a list of the blogs our readers found most helpful and interesting in 2016, so you can start working toward your goal of more accurate color in the New Year.

Did your favorite blog make the list?

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Color 101

No Treats, just Tricks! 5 Fun Optical Illusions

FoamGhostThere are many things that affect what we see. Optical illusions aren’t just fascinating; they teach us about how we visually perceive our surroundings. In our color perception series, we shared some of the factors that affect how we see color and the impact it has on manufacturing.

Today we’ll take a closer look at some of the ways our brains, eyes, and the environment can influence what we see… we’ll call it adult Trick or Treat! Continue Reading

Color 101

How to Calibrate your Monitor in 10 Steps

How much time, paper, and ink do you waste re-printing images because the color isn’t right? Before you blame your printer, consider your monitor. When you work on an un-calibrated monitor, you can’t trust the colors you see on-screen, making it hard to make good editing decisions.

Luckily, monitor calibration is a breeze with i1Profiler software. Wizard-based, it walks you through every step in the profiling process. Basic and advanced modes allow you to modify your settings based on your calibration needs. i1Profiler comes with our very affordable i1Display Pro colorimeter and all of our professional spectrophotometers.

i1display-pro_03

Ready to trust your on-screen colors? Here are the ten simple steps you need to follow to calibrate your monitor or laptop display.

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Color 101, Uncategorized

“Meet our Color Experts” Series… Tim Mouw

Tim Mouw is our Manager of Applications Engineering & Technical Support for the Americas. Tim is so knowledgeable about the impact of color in many industries, and his stories always intrigue us.

Tim has authored many X-Rite Pantone blogs, including:

Mouw_TimWhat is metamerism, and why should you care?

Effective ways to measure reflective surfaces

What’s sabotaging your sustainability efforts?

5 color evaluation pitfalls to avoid

Why is controlling color so hard?

We recently sat down with him to learn more about his background in color and his insights about helping our customers control it.

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Color 101

Interesting Things our Customers Measure with Spectros

Whether it’s using Munsell Color Standards or one of our many color measurement devices, X-Rite helps manufacturers around the world achieve accurate color. We talked to our support team to learn about some of the most interesting ways people have used our equipment to measure and control color. From archeologists to fur traders and gastroenterologists, here are a few of our favorites.

In 2014, the city of Los Angeles used one of our handheld spectrophotometers to help remove more than 37 million square feet of graffiti. Instead of chipping a paint sample to take to the paint supplier or warehouse, contractors measured the color of the background and used the color data to mix the perfect color to repaint the surface.

LA Graffiti

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Color 101, Color Measurement 201

It’s officially summer. Are your pants white enough?

Beginning around the 1930’s, the rules of fashion dictated no white before Memorial Day. It was a status symbol, when the wealthy left their winter garments behind and headed to the beach for the summer with their lightweight, carefree clothes.

Although the rule still loosely applies, modern day fashion is more concerned with the brightness of your whites than when you start wearing them. So how do manufacturers ensure their products are as white as they can be?

Optical brightening agents (OBAs) are chemicals that are added to everything from linen slacks and silk blouses to socks and underwear. They use the process of fluorescence to trick your eyes into believing your clothes are whiter and brighter than they actually are. To ensure your garments enhance and retain this whiter than white appearance, many laundry detergents contain optical brighteners, too.

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Color 101

X-Rite Color Detective: Mystery of the Off-Color Print

We’ve all done it. Snapped a picture on a digital camera or smart phone, sent it to the computer, made a few adjustments, then sent it off to print…. only to be disappointed.

The sky looks green. Grandma’s hair is purple. The contrast is so far off you can’t even see that cute little puppy. Stupid camera.

mismatched-color-managementThe struggle is real for so many people, from hobbyist to professional photographers, graphic designers, and professional printers. Let’s look into this all-too-common mystery of the off-color print.

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Color 101

What’s Sabotaging YOUR Sustainability Efforts?

Today is Earth Day. You know the buzz phrase – Reduce, Reuse, Recycle – but do you know what it means for your manufacturing process?

Designed by Freepik

Designed by Freepik

Here are the top three places in a color workflow that can sabotage a company’s sustainability efforts.

  1. Not monitoring color throughout production, which leads to expensive rework and wasted raw materials.
  2. Incorrect colorant formulation. Are you using too much? Are you wasting the leftovers?
  3. Sending color samples back and forth and long approval cycles, which can have a big impact on a company’s carbon footprint.

Read the full story to learn how color management technology can help you address these crucial areas. Not only will our earth benefit from your greener manufacturing processes, but your budget will too.

Color 101

X-Rite Color Detective: The Red Ball Mystery

You’ve probably heard of popular detectives like Sherlock Holmes and high school sleuth Nancy Drew, who have gained notoriety by solving the toughest crimes. With so many color mysteries out there, we thought it was time to do some investigating of our own in the mysterious realm of color.

In our Color Detective blog series, we’ll be tackling some of the biggest mysteries in color, starting with this red ball…

Red Ball

Which isn’t actually red.

Green and blue balls

The ball on the left is not green, and the ball on the right is not blue.

The Mystery

If you’re confused, you’re not alone. Since the beginning of our color learning days, we’ve been taught to identify colors like the ones above as red, green, and blue. While this may be the case on the surface, there’s more to this color story.

The secret lies in the colorants used to manufacture each ball, and the way these colorants interact with light to send our brains a color message.

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