When someone says “apple,” do you think red, green, or yellow?
What do you do if a customer asks you to produce a color using descriptions that are not specific enough? Check out how something as seemingly simple as color communication can determine whether your color program succeeds or fails.
Consistent color is a journey.
A few weeks ago I blogged about the most common pitfalls people run into when starting a color program…
- Wrong lighting
- Less-than-perfect color vision
- Inaccurate physical standards
- Inconsistent device color measurement
…And introduced some inexpensive color tools to help overcome them.
But the journey doesn’t stop there. Even if you’ve been successfully managing color for years, advances in inks, dyes, and substrates are introducing new challenges, and many brands are asking for tighter tolerances. Getting color right is much harder than it used to be.
Today we’ll look at some of the more advanced tools available to help you take the next step toward more consistent color.
You say color is important, but do you know why it’s so important? In reality, color is a critical element in the manufacturing process. Unfortunately, many manufacturers are realizing that getting color right is much harder than it used to be, and the brands they support are asking them to meet tighter tolerances.
While advances in color technology – think metallic packaging, pearlescent finishes, custom fabrics and vibrant new colors – entice customers, they also make it much more difficult to achieve consistency.
Are your measurement readings different than your supplier’s? If so, you’re not alone.
It’s an important issue you must correct. If your measurements don’t match those of your suppliers, you’ll be rejecting materials you perhaps shouldn’t be, NOT rejecting materials you should be, and wasting a lot of time, effort, and money producing the wrong color.
We’ve compiled the 5 most common reasons specifier and supplier measurements don’t match so you can troubleshoot and correct inconsistencies in your color workflow.
Color 2015 was a huge success for connecting the dots, breaking down silos, and learning how to gain control of an integrated color management workflow. Taking place in Phoenix, Arizona December 5-8, it offered more than 40 in-depth sessions including Brand & Design, Print & Production, Standards & Business, and Vendor/Product Demonstrations.
Ray Cheydleur, Global OEM Technical Manager at X-Rite, was there to share tips and advice for keeping up with color. We caught up with him during the show to ask a few questions about closed-loop color control.
Here’s what he had to say.