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Color Communication

Color Communication

Tools to Help you Achieve Consistent Color

Consistent color is a journey.

A few weeks ago I blogged about the most common pitfalls people run into when starting a color program…

  • Wrong lighting
  • Less-than-perfect color vision
  • Inaccurate physical standards
  • Inconsistent device color measurement

…And introduced some inexpensive color tools to help overcome them.

 

But the journey doesn’t stop there. Even if you’ve been successfully managing color for years, advances in inks, dyes, and substrates are introducing new challenges, and many brands are asking for tighter tolerances. Getting color right is much harder than it used to be.

Today we’ll look at some of the more advanced tools available to help you take the next step toward more consistent color.

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Color Communication

Why visual evaluation is no longer enough

You say color is important, but do you know why it’s so important? In reality, color is a critical element in the manufacturing process. Unfortunately, many manufacturers are realizing that getting color right is much harder than it used to be, and the brands they support are asking them to meet tighter tolerances.

wrong color; xrite blog

Here’s why.

While advances in color technology – think metallic packaging, pearlescent finishes, custom fabrics and vibrant new colors – entice customers, they also make it much more difficult to achieve consistency.

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Color Communication

Do Your Measurements Match Your Supplier’s?

Are your measurement readings different than your supplier’s? If so, you’re not alone.

colorcircles

It’s an important issue you must correct. If your measurements don’t match those of your suppliers, you’ll be rejecting materials you perhaps shouldn’t be, NOT rejecting materials you should be, and wasting a lot of time, effort, and money producing the wrong color.

We’ve compiled the 5 most common reasons specifier and supplier measurements don’t match so you can troubleshoot and correct inconsistencies in your color workflow.

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Calibration and Profiling, Color Communication, Ink, Print

What is Closed-Loop Color Control?

Color 2015 was a huge success for connecting the dots, breaking down silos, and learning how to gain control of an integrated color management workflow. Taking place in Phoenix, Arizona December 5-8, it offered more than 40 in-depth sessions including Brand & Design, Print & Production, Standards & Business, and Vendor/Product Demonstrations.

Ray Cheydleur, Global OEM Technical Manager at X-Rite, was there to share tips and advice for keeping up with color. We caught up with him during the show to ask a few questions about closed-loop color control.

Ray at CMC 2015

Here’s what he had to say.

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