Have you seen the Academy Award-Winning La La Land, where the stars dance through the cosmos and experience alternate realities? Or the commercial, where a famous freestyle dancer slides down the street, up the walls, over the marquee and beyond, transported by his next-gen earphones? Maybe you’ve seen this Russian packaging that superimposes conflicting scales.
Surrealism is bleeding into our reality, and I kind of think it’s a zeitgeist.
Simply defined, surrealism strives to reconcile our dreams with reality. As Victor Hugo penned, “Each man should frame life so that at some future hour fact and his dreaming meet.”
The resolution of such wildly divergent polarities is quite an ambitious undertaking, no? Therein lies the power, as Carl Jung wrote: “The greater the contrast, the greater the potential. Great energy only comes from a correspondingly great tension of opposites.”
At X-Rite Pantone, we pride ourselves on our ability to help customers specify, communicate, formulate, and produce consistent color. You’re probably familiar with our major markets, like plastics, industrial coatings, and print & packaging. You may also be aware of the more “common” things we measure, like paint, printed surfaces, and textiles.
But, as you look for the emergency exit on a plane, watch a butterfly float by, or choose the freshest package of cheese from the grocer, do you consider the role of color? Today we’re stepping out of the box to highlight some very unique applications of our color management solutions to help you think about color differently.
Farmers use the Munsell Soil Color Chart to evaluate the suitability of soil for crops.
If ensuring color consistency is part of your job description, you’ll want to learn more about PantoneLIVE. Our customers report that it helps them get products to market an average of four times faster!
PantoneLIVE is an end-to-end, digital color communication ecosystem that helps everyone involved in a packaging workflow visualize and communicate color. It shows which colors are achievable, and which are not, across everything from flexible packaging to corrugated board. And, since the digital color data is stored in a secure cloud database, everyone from brand owners through designers and production managers can reference the same digital color data to make informed decisions.
From concept…to production!
To fully understand how PantoneLIVE works, you need to know the difference between Master and Dependent Standards… our topic for today.
If you didn’t catch my Industry 4.0: What Commercial Printers Need to Know article, you’ll want to check it out now. Today’s blog is a continuation, touching on the most interesting color management tie-ins: PQX, iccMAX, mobile control and new materials. Here’s what on the horizon for color-managed workflows.
If you’re a commercial printer who wants to improve color quality and consistency and stay current on industry trends, you need to be aware of Industry 4.0.
Industry 4.0 can mean different things to different people, but it generally refers to the fourth industrial revolution, which incorporates trends in automation, data exchange, smart systems, and the Internet of Things.
Image courtesy of Christoph Roser at AllAboutLean.com.
Today I’ll explain what Industry 4.0 means for commercial printers.
Looking forward to the X Games? Kicking off next week in Aspen, the annual sporting competition draws thrill seekers from around the world to participate in Xtreme events, such as skiing, snowboarding, and snowmobiling.
Image courtesy of www.bleacherreport.com.
Of course, this living-on-the-edge lifestyle isn’t for everyone. Luckily, with X-Rite you don’t have to be a daredevil to enjoy Xtreme color! Here’s a list of our most innovative solutions to help you achieve the greatest possible results… from the safety of your office, shop, or lab.
Earlier this week my colleague, Shoshana Burgett wrote about six manufacturing trends to watch for in 2017.
It’s now time to look into my crystal ball and see what trends converters, commercial printers and graphic designers should be following in the next 12 – 18 months.
As we close out 2016, it’s time to look ahead to 2017 and the upcoming manufacturing trends that will influence how we do business in the New Year. With rapidly changing technology, it’s difficult to know exactly what’s coming next, but we can definitely make some predictions.
Over the past year, I have interviewed many customers across a variety of manufacturing industries to learn more about their industry concerns, the design and manufacturing challenges they face, and the technologies that excite them. As I look into my crystal ball for 2017, here are some manufacturing and business trends to follow over the next 12-18 months.
If not, you should. It’s a booming market, especially around the holidays.
Our society loves customizing its surroundings. Personalized merchandise preserves memories, and when given as a gift, shows the recipient that you put a lot of thought into the choice. It also creates an emotional bond, and (if done right) encourages brand loyalty.
While the personalized merchandise market used to be dominated by photo books and calendars, advances in technology have opened the door to personalizing a wide range of materials like wood, ceramics, textiles, and glass. Photos can be printed on metal and acrylics and gallery mounted. You can order personalized pillows, mugs, candles, and even smartphone cases. These are all everyday objects that, with the right photo, become extraordinarily special.
It’s not just photos that we love. According to ResearchAndMarkets.com, the global non-photo personalized gifts market is expected to grow at a compound annual growth rate of around 11% by 2020. Analysts have estimated the leading segment will be wearables and accessories, followed closely by decorative accessories and kitchenware.
If you are considering entering the personalized merchandise market, or expanding your current presence, read on for ideas on how to make those endeavors more successful.
The PANTONE Color of the Year announcement is always exciting. Not only does it set the stage for upcoming trends, it also provides brand owners and designers critical guidance for marketing and product development.
Over the next few weeks, designers everywhere will be sharing their plans for PANTONE’S 2017 Color of the Year choice, 15-0343 Greenery. However, those who are charged with producing products and packaging know trending colors don’t “just happen.” It takes time and effort to incorporate these trending colors into new products.
Whether you work in paints, plastics, textiles, or printing, today’s blog shares formulation solutions that will help you be first to market with trending colors such as PANTONE Greenery.