Color is our perception of reflected light across the visible spectrum. When light hits an object, it absorbs some rays and reflect others. The color of light that reflects back into our eyes is the color we perceive. The more light an object absorbs, the darker it appears. With black, very little light is reflected.
Pure black in the presence of light wasn’t achieved until 2014 when Surrey NanoSystems announced the invention of Vantablack. This high-tech artificial substance absorbs 99.965% of all light that hits it, from the ultraviolet, through the visible and well into the infrared spectrum. When applied to an object, Vantablack makes the object look like a flat, bottomless void in space.
Here you see a crumpled piece of aluminum foil, with Vantablack covering the middle. There is so little reflection you can’t even perceive the wrinkled texture!
Image Copyright Surrey NanoSystems 2017
I spent a few years working in Paris, where the Seine River has played a pivotal role in the shaping of the city’s personality. As I stayed longer and got to know the city and its people better, one of the things that became clear to me was that the Seine River physically separated two distinct cultures of the city.
Image courtesy of www.aparisguide.com
The left bank, including the Latin Quarter, Montparnasse, and Sorbonne, is all about creativity, design and ideation. The right bank is more sophisticated and upright (or uptight), and it’s the side that gets the job done. This is where you’ll find the Champs Elysees, the Royal Palace, and most of the larger banks and businesses. The two sides cannot exist without each other, but they are culturally and physically divided by the Seine.
It struck me recently that this picture of the Seine dividing Creative from Execution can provide a helpful metaphor for the relationship of Design to Production in a different setting — product manufacturing companies all over the world. In fact, any company that innovates probably has a river that runs between its design and production functions.
FUSE 2017 provided a wealth of valuable industry insight by showcasing how today’s brands are not only surviving, but thriving. While each scenario presented unique challenges and obstacles, one constant seemed abundantly clear: brands must create a human connection between themselves and their consumers. Humanizing brands reinvigorates (or, in some cases, generates) a level of trust from consumers that is currently eroding.
Speakers at FUSE highlighted a few specific examples of ways companies have successfully altered their strategies to include this humanization. Read on for a summary, or check out the full article from our President Ron Voigt via Brand Packaging.
In an effort to better understand YOU, YOUR business, and YOUR color challenges, we’re inviting you to be a part of the new X-RITE LAB. Our research and design teams are asking for YOUR input as we look for new and exciting challenges to solve.
The X-RITE LAB is a group of professionals who are interested in voicing their color challenges and emerging as thought leaders. Regardless of industry, role, or years of color knowledge, we’re looking for individuals whose professional goals resonate with our mission – getting color right the first time, every time.
When someone says “apple,” do you think red, green, or yellow?
What do you do if a customer asks you to produce a color using descriptions that are not specific enough? Check out how something as seemingly simple as color communication can determine whether your color program succeeds or fails.
Have you seen the Academy Award-Winning La La Land, where the stars dance through the cosmos and experience alternate realities? Or the commercial, where a famous freestyle dancer slides down the street, up the walls, over the marquee and beyond, transported by his next-gen earphones? Maybe you’ve seen this Russian packaging that superimposes conflicting scales.
Surrealism is bleeding into our reality, and I kind of think it’s a zeitgeist.
Simply defined, surrealism strives to reconcile our dreams with reality. As Victor Hugo penned, “Each man should frame life so that at some future hour fact and his dreaming meet.”
The resolution of such wildly divergent polarities is quite an ambitious undertaking, no? Therein lies the power, as Carl Jung wrote: “The greater the contrast, the greater the potential. Great energy only comes from a correspondingly great tension of opposites.”
At X-Rite Pantone, we pride ourselves on our ability to help customers specify, communicate, formulate, and produce consistent color. You’re probably familiar with our major markets, like plastics, industrial coatings, and print & packaging. You may also be aware of the more “common” things we measure, like paint, printed surfaces, and textiles.
But, as you look for the emergency exit on a plane, watch a butterfly float by, or choose the freshest package of cheese from the grocer, do you consider the role of color? Today we’re stepping out of the box to highlight some very unique applications of our color management solutions to help you think about color differently.
Farmers use the Munsell Soil Color Chart to evaluate the suitability of soil for crops.
At X-Rite Pantone, we love color, and we’re passionate about helping you get yours right. That’s why we offer a full-service training program, staffed with Color Experts from many of the industries we serve.
From beginner to advanced, lowest investment to highest return, we offer a variety of options to teach you everything you need to know to be successful.
- Are you new to color, wondering where it fits in your business objectives?
- Do you already have a color workflow, but wish it was more efficient?
- Are you looking toward certification to help you gain a competitive edge?
If you answered yes to any of these questions, you’ll want to keep reading. Today we’re presenting our stair-step approach to training. There’s a step for everyone, and moving toward the top doesn’t have to be a challenge.
Take a look at where you are today, determine where you want to go, and let us help you achieve your color goals!
You say color is important, but do you know why it’s so important? In reality, color is a critical element in the manufacturing process. Unfortunately, many manufacturers are realizing that getting color right is much harder than it used to be, and the brands they support are asking them to meet tighter tolerances.
While advances in color technology – think metallic packaging, pearlescent finishes, custom fabrics and vibrant new colors – entice customers, they also make it much more difficult to achieve consistency.
If ensuring color consistency is part of your job description, you’ll want to learn more about PantoneLIVE. Our customers report that it helps them get products to market an average of four times faster!
PantoneLIVE is an end-to-end, digital color communication ecosystem that helps everyone involved in a packaging workflow visualize and communicate color. It shows which colors are achievable, and which are not, across everything from flexible packaging to corrugated board. And, since the digital color data is stored in a secure cloud database, everyone from brand owners through designers and production managers can reference the same digital color data to make informed decisions.
From concept…to production!
To fully understand how PantoneLIVE works, you need to know the difference between Master and Dependent Standards… our topic for today.