Have you seen the Academy Award-Winning La La Land, where the stars dance through the cosmos and experience alternate realities? Or the commercial, where a famous freestyle dancer slides down the street, up the walls, over the marquee and beyond, transported by his next-gen earphones? Maybe you’ve seen this Russian packaging that superimposes conflicting scales.
Surrealism is bleeding into our reality, and I kind of think it’s a zeitgeist.
Simply defined, surrealism strives to reconcile our dreams with reality. As Victor Hugo penned, “Each man should frame life so that at some future hour fact and his dreaming meet.”
The resolution of such wildly divergent polarities is quite an ambitious undertaking, no? Therein lies the power, as Carl Jung wrote: “The greater the contrast, the greater the potential. Great energy only comes from a correspondingly great tension of opposites.”
At X-Rite Pantone, we pride ourselves on our ability to help customers specify, communicate, formulate, and produce consistent color. You’re probably familiar with our major markets, like plastics, industrial coatings, and print & packaging. You may also be aware of the more “common” things we measure, like paint, printed surfaces, and textiles.
But, as you look for the emergency exit on a plane, watch a butterfly float by, or choose the freshest package of cheese from the grocer, do you consider the role of color? Today we’re stepping out of the box to highlight some very unique applications of our color management solutions to help you think about color differently.
Farmers use the Munsell Soil Color Chart to evaluate the suitability of soil for crops.
If ensuring color consistency is part of your job description, you’ll want to learn more about PantoneLIVE. Our customers report that it helps them get products to market an average of four times faster!
PantoneLIVE is an end-to-end, digital color communication ecosystem that helps everyone involved in a packaging workflow visualize and communicate color. It shows which colors are achievable, and which are not, across everything from flexible packaging to corrugated board. And, since the digital color data is stored in a secure cloud database, everyone from brand owners through designers and production managers can reference the same digital color data to make informed decisions.
From concept…to production!
To fully understand how PantoneLIVE works, you need to know the difference between Master and Dependent Standards… our topic for today.
If you didn’t catch my Industry 4.0: What Commercial Printers Need to Know article, you’ll want to check it out now. Today’s blog is a continuation, touching on the most interesting color management tie-ins: PQX, iccMAX, mobile control and new materials. Here’s what on the horizon for color-managed workflows.
Looking forward to the X Games? Kicking off next week in Aspen, the annual sporting competition draws thrill seekers from around the world to participate in Xtreme events, such as skiing, snowboarding, and snowmobiling.
Image courtesy of www.bleacherreport.com.
Of course, this living-on-the-edge lifestyle isn’t for everyone. Luckily, with X-Rite you don’t have to be a daredevil to enjoy Xtreme color! Here’s a list of our most innovative solutions to help you achieve the greatest possible results… from the safety of your office, shop, or lab.
As we close out 2016, it’s time to look ahead to 2017 and the upcoming manufacturing trends that will influence how we do business in the New Year. With rapidly changing technology, it’s difficult to know exactly what’s coming next, but we can definitely make some predictions.
Over the past year, I have interviewed many customers across a variety of manufacturing industries to learn more about their industry concerns, the design and manufacturing challenges they face, and the technologies that excite them. As I look into my crystal ball for 2017, here are some manufacturing and business trends to follow over the next 12-18 months.
If not, you should. It’s a booming market, especially around the holidays.
Our society loves customizing its surroundings. Personalized merchandise preserves memories, and when given as a gift, shows the recipient that you put a lot of thought into the choice. It also creates an emotional bond, and (if done right) encourages brand loyalty.
While the personalized merchandise market used to be dominated by photo books and calendars, advances in technology have opened the door to personalizing a wide range of materials like wood, ceramics, textiles, and glass. Photos can be printed on metal and acrylics and gallery mounted. You can order personalized pillows, mugs, candles, and even smartphone cases. These are all everyday objects that, with the right photo, become extraordinarily special.
It’s not just photos that we love. According to ResearchAndMarkets.com, the global non-photo personalized gifts market is expected to grow at a compound annual growth rate of around 11% by 2020. Analysts have estimated the leading segment will be wearables and accessories, followed closely by decorative accessories and kitchenware.
If you are considering entering the personalized merchandise market, or expanding your current presence, read on for ideas on how to make those endeavors more successful.
From May 31 to June 10, nineteen exhibition halls in Düsseldorf, Germany will come to life for the print industry’s leading global trade fair – drupa. Those who are lucky enough to attend will get to see and experience new color technologies and innovative concepts. X-Rite Pantone will be among the exhibitors, showcasing our latest print and packaging solutions. Since we know not everyone will be able to attend this event, we’ll keep you updated on what’s happening here, on the blog.
Digital model of X-Rite Pantone’s booth at drupa.
Digital color is one of the key innovations that will be highlighted at drupa. Making an impact on your bottom line is only one of the benefits to this technology – buzzwords like, “faster – cheaper – more efficient – less waste” are also becoming easier than ever to attain.
We’ve consulted our color experts to understand the key benefits of moving toward a digital color workflow. Read on learn whether it’s time for you to make the upgrade to better color.