You say color is important, but do you know why it’s so important? In reality, color is a critical element in the manufacturing process. Unfortunately, many manufacturers are realizing that getting color right is much harder than it used to be, and the brands they support are asking them to meet tighter tolerances.
While advances in color technology – think metallic packaging, pearlescent finishes, custom fabrics and vibrant new colors – entice customers, they also make it much more difficult to achieve consistency.
If you’re a commercial printer who wants to improve color quality and consistency, this blog is for you.
Ray Cheydleur is a printing industry veteran of more than 20 years, a standards guru, and our Portfolio Manager for Printing and Imaging Products. Passionate and very knowledgeable about color, he has a talent for helping printers improve their color quality and consistency.
Today he’s sharing five critical steps in a color-managed workflow to help you create an efficient printing operation, a repeatable final product, and satisfied brand owners.
K 2016 begins today in Düsseldorf and runs through October 26th. As the #1 trade fair for the plastics and rubber industries, it’s a huge event featuring industry news, product demos, and networking.
We’ll be in Hall 8b / Stand H65 showcasing our end-to-end X-Rite Pantone workflow solutions to help rubber manufacturers, compounders, masterbatchers, and converters get consistent color in a plastics workflow. Don’t miss your chance to speak with our color experts! (Here’s the best way to request a demo.)
From the North Entrance, simply turn left, head down the escalators, and Hall 8b will be on your right. We’ll be in Stand H65, waiting to meet you!
Whether you’ll be at K 2016 in person or staying abreast via social media, today’s blog is dedicated to showing how a complete X-Rite Pantone solution, including the ability to digitally communicate color based on spectral values, makes it faster, easier, and less expensive to more consistently manage color in your plastics workflow.
As the range of substrates, inks, and printing technologies has expanded, so has the challenge of maintaining color quality. A workflow based on digital standards is the easiest way to achieve accuracy and consistency across shifts and sites, regardless of production requirements. Adding a quality control solution like ColorCert® to your workflow can boost your bottom line even more.
ColorCert provides specific modules focused on each part of the workflow, helping flexo, gravure, and offset printers remove subjectivity, analyze data, and deliver increased productivity for the packaging industry.
Today we’re highlighting how ColorCert is helping UK-based Ultimate Packaging create a more efficient ink kitchen, improve premedia, produce fewer proofs, enhance customer relationships, and achieve an amazing 200% improvement in quality.
In an effort to reduce costs and keep up with demand, many U.S. textile and apparel companies are turning to global markets for their raw materials. According to a recent study by The University of North Carolina at Greensboro, this trend has been spurred by trade agreements, and it’s putting a lot of pressure on manufacturers to find suppliers with high quality raw materials at low prices.
Since final products are only as consistent as its raw materials, working with a variety of sources can be challenging. Luckily, these challenges can be fixed with a few simple color management tools. Read on to learn how adding a few simple tools to your color management arsenal can make it economically feasible to source from anywhere in the world.
X-Rite Pantone® brings together the art and science of color to empower brands and packaging converters to deliver on design and color intent for their packaging. Last week we were in Atlanta at HOW Design LIVE 2016, introducing a few new tools that can help designers achieve color fidelity.
HOW is a more than just a conference for designers and brands – it’s an inspiration-packed, global creative gathering of the industry’s best. This made it the best place for us to showcase PantoneLIVE Cloud™, PantoneLIVE Designer, Digital Drawdowns and Digital Tolerances Guides.
The steps of a typical printing process introduce a common and gradual change or shift in a color as it passes from person to process. PantoneLIVE simply removes the opportunity for color drift by delivering digital color data directly from the source, giving you immediate color fidelity.
In case you missed us at HOW, here’s “how” our new solutions can help you achieve accurate color and get to market faster with fewer proofing and approval cycles.
Real or fake? When it comes to medicating children, consumers need to know the products they choose are genuine.
When you hear the word counterfeiting, do you automatically think of counterfeit money? Unfortunately counterfeiting goes much farther than that. It’s impacting just about every industry worldwide. It is a huge problem for product integrity and results in financial loss. Estimates put counterfeited and pirated goods at some 2 to 2.5% of world trade, with a value of $600 billion or more.
Counterfeiting can damage a brand’s image. Apparel, pharmaceuticals, pesticides, electronics, cosmetics, tobacco, sports merchandising and footwear have all been subject to counterfeit activity over the past few years. Not only is the rate of counterfeiting growing each year, so are the number products involved.
Counterfeiting can also lead to health concerns for consumers. Foods like cooking oils, olives, and baby food, wines and spirits, healthcare and personal care products, medicines, aircraft and automotive components, and critical electrical safety components are all targets. Some products have even been found to contain injurious or toxic components.We heard of one case where counterfeited tablets were actually coated with road paint to achieve a similar color!
As you can imagine, the Internet marketplace is making counterfeiting even easier. Luckily, there are a number of other ways packaging design and color management technology can help. We had the opportunity to sit down with Cliff Crosfield, an independent, freelance consultant in brand protection, anti-counterfeiting and packaging, to discuss these issues.
Have you ever walked out of the house wearing two black socks, only to arrive at work and realize one of them is navy blue? If so, you’ve been a victim of metamerism.
Metamerism is a phenomenon that occurs when two colors appear to match under one lighting condition, but not when the light changes.
This picture shows the same dyed wool swatches under U30 fluorescent (top) and A incandescent (bottom) light sources. Notice how the samples appear to change color? This, of course, is something manufacturers want to avoid. Metameric matches are quite common, especially in near neutral colors like grays, whites, and dark colors like these. As colors become lighter or more saturated, the range of possible metameric matches becomes smaller.
To manage metamerism during color production, you need to know what causes it.
When all of final production packaging comes together on the store shelf, it’s a brand’s moment of truth. Do the stand-up pouches, overwraps, and corrugated POP displays match? How close is the color to its standard?
We know you spend so much time and money designing, proofing, sampling, printing, and shipping… so where does the color go wrong? Is it an issue with accuracy, consistency, or both?
Package designs come together on the shelf. Here you see pouches, labels, cartons, and corrugated with visual inconsistencies—these are issues that can be overcome.
Today we’ll look at some of the key underlying issues in a color workflow so you can take corrective action with suppliers and get your brand color right, the first time.
If you work in an industry where color accuracy is important, you know that lighting plays a huge role in how you perceive color.
A light booth is a crucial part of any visual evaluation program. It can help you verify whether the color of your product is acceptable, plus ensure it will remain accurate in every lighting condition after purchase. When parts are manufactured at different factories, a light booth should also be used to make sure they continue to match under any lighting condition once assembled.
This image shows how different colors look under four different lighting conditions: D65, D50, Store and Home.