Real or fake? When it comes to medicating children, consumers need to know the products they choose are genuine.
When you hear the word counterfeiting, do you automatically think of counterfeit money? Unfortunately counterfeiting goes much farther than that. It’s impacting just about every industry worldwide. It is a huge problem for product integrity and results in financial loss. Estimates put counterfeited and pirated goods at some 2 to 2.5% of world trade, with a value of $600 billion or more.
Counterfeiting can damage a brand’s image. Apparel, pharmaceuticals, pesticides, electronics, cosmetics, tobacco, sports merchandising and footwear have all been subject to counterfeit activity over the past few years. Not only is the rate of counterfeiting growing each year, so are the number products involved.
Counterfeiting can also lead to health concerns for consumers. Foods like cooking oils, olives, and baby food, wines and spirits, healthcare and personal care products, medicines, aircraft and automotive components, and critical electrical safety components are all targets. Some products have even been found to contain injurious or toxic components.We heard of one case where counterfeited tablets were actually coated with road paint to achieve a similar color!
As you can imagine, the Internet marketplace is making counterfeiting even easier. Luckily, there are a number of other ways packaging design and color management technology can help. We had the opportunity to sit down with Cliff Crosfield, an independent, freelance consultant in brand protection, anti-counterfeiting and packaging, to discuss these issues.
Have you ever walked out of the house wearing two black socks, only to arrive at work and realize one of them is navy blue? If so, you’ve been a victim of metamerism.
Metamerism is a phenomenon that occurs when two colors appear to match under one lighting condition, but not when the light changes.
This picture shows the same dyed wool swatches under U30 fluorescent (top) and A incandescent (bottom) light sources. Notice how the samples appear to change color? This, of course, is something manufacturers want to avoid. Metameric matches are quite common, especially in near neutral colors like grays, whites, and dark colors like these. As colors become lighter or more saturated, the range of possible metameric matches becomes smaller.
To manage metamerism during color production, you need to know what causes it.
When all of final production packaging comes together on the store shelf, it’s a brand’s moment of truth. Do the stand-up pouches, overwraps, and corrugated POP displays match? How close is the color to its standard?
We know you spend so much time and money designing, proofing, sampling, printing, and shipping… so where does the color go wrong? Is it an issue with accuracy, consistency, or both?
Package designs come together on the shelf. Here you see pouches, labels, cartons, and corrugated with visual inconsistencies—these are issues that can be overcome.
Today we’ll look at some of the key underlying issues in a color workflow so you can take corrective action with suppliers and get your brand color right, the first time.
If you work in an industry where color accuracy is important, you know that lighting plays a huge role in how you perceive color.
A light booth is a crucial part of any visual evaluation program. It can help you verify whether the color of your product is acceptable, plus ensure it will remain accurate in every lighting condition after purchase. When parts are manufactured at different factories, a light booth should also be used to make sure they continue to match under any lighting condition once assembled.
This image shows how different colors look under four different lighting conditions: D65, D50, Store and Home.
January is a popular time for “Top” lists. The Top 100 Songs. The Top 20 News Stories. The Top 50 Travel Destinations.
We’re looking back too, and blog readership is one area we find very interesting. Today we’ll share the Top 5 Posts of 2015, what we think they say about you – our blog readers – and how we plan to continue these popular conversations in 2016.
New in 2015: The X-Rite Pantone Customer Center at our corporate headquarters in Grand Rapids, Michigan is a great place to see our products in action.
Pantone®, an X-Rite company, recently announced a pair of complementary shades as its 2016 Color of the Year: PANTONE 15-3919 Serenity and PANTONE 13-1520 Rose Quartz.
The PANTONE Color of the Year announcement is always exciting because it sets the stage for upcoming trends. The Color of the Year selection process is very thoughtful and a lot of consideration is given to the color choices. To arrive at the selection each year, Leatrice Eiseman, Executive Director of the Pantone Color Institute, leads the team involved in the selection of the Pantone Color of the Year. The color expert team is actively on the lookout for a color they see as ascending and seems to be building in importance… a shade they think has the ability to communicate the color message that best reflects what is taking place in our culture at a particular moment in time. Influences can come from the entertainment industry, travel destinations, lifestyles, fashion, and travel; as well as from the technology, materials, and textures that impact color.
The PANTONE Color of the Year choice is meant to be a reflection of our current mood and what is happening around the world, and it certainly gets everyone talking about color. The impact is broad and spans many industries. From fashion to home goods to cosmetics, many manufacturers are now scrambling to infuse Serenity and Rose Quartz into their product lines… as quickly as possible.
However, introducing new colors into production doesn’t just happen. It’s a complicated process, and it takes a long time. Manufacturers who have a reliable color-managed workflow in place are at a significant advantage because they can respond more quickly than those who do not.
We understand the challenge of staying current with color trends, so we’re sharing five color management tips to help you improve time to market and achieve new colors – like Rose Quartz and Serenity – in production.
Black Friday. Not only is it the much anticipated start to holiday shopping, it’s also a day manufacturers have been preparing for all year long.
Whether mass-producing holiday cards, candy canes, plastic toys, or festive clothing, accurate color is a must. Manufacturers can’t ship two of the same toy if they won’t match on the showroom floor, and holiday sweaters that are a shade off will end up in a discount store instead of in a fashion boutique.
Perfection is especially important for brand colors. Who will be left with the cost of wasted time and materials if color doesn’t pass brand owners’ tight tolerances?
Today we’ll look at how color management can help the paper, plastics, textile and glass industries prepare for Black Friday’s shopping mania.