Whether you’re choosing colors for a brand, creating palettes for a new product line, or designing seasonal packaging, inspiration is a key step in color selection.
Inspiration can come from normal, everyday places…
The grocery store.
And of course, the great outdoors. Mother Nature has a knack for creating the most beautiful color palettes.
According to Lee Eiseman, Executive Director for the Pantone Color Institute®, we are starting to see strong color trends that describe our preference for natural food, drink, and being outdoors for recreation. Our color preferences for the home are often focused on comfort and ease. “As we all know, comfort can also bring about a feeling, an attachment, to what is going to make them us feel better. Color provides the means for expressing our emotions and creating a comfort level.”
Designers need to be aware of these trends in order to create color palettes that will attract consumers.
Imagine you’re charged with specifying the colors for next fall’s product line, and you’re just heading off for a week of hiking in the Adirondacks. Beautiful leaves cover the mountainsides… purples, reds and yellows. Bright mums, pumpkins and gourds in every possible shade of orange fill the small towns. Can you remember all of those colors and recreate them back in your studio?
Thought humans can discern over two million colors, our color memory is quite poor. When asked to recreate a color we saw even a minute ago, most of us will fail miserably.
But if you are carrying a handheld color measurement device, you won’t have this problem. Instead, you’ll be able to easily capture your inspired colors and take them back with you to the studio. Small yet mighty, spectrophotometers allow designers to harness color inspiration – anytime anywhere.
Today we’ll show you how the X-Rite CAPSURE device helps you move from inspiration to palette specification in three easy steps.