It’s been said that everything you need to know you learned in kindergarten. Does this phrase ring true for print and packaging designers?
In the spirit of spring, we attempted to use a simple childhood activity—dyeing eggs—to solve some of the most perplexing color issues facing the packaging designer/printer relationship.
Here are three lessons to learn about color in packaging from our annual egg dyeing ritual.
How many trial and error steps does it take you to formulate a color? If you answered more than three, it might be time to enlist the help of a computerized solution.
Computer-aided color formulation can bring huge benefits to your business. Out of the gate, even beginners can hit color targets faster, saving time, money and expensive colorants. Once you’ve established an accurate process, you can expect to match 95% of your color requirements within a reasonable color distance on the first try! When you consider manual mixing takes an average of 12 tries to get it right, formulation software saves labs a lot of time and money during the development and production phases.
To learn more about the benefits, check out our blog “Fast Formulation is Key to Producing Color of the Year.” Today we’re demonstrating how a portable or benchtop spectrophotometer and Color iMatch software can help you formulate paint, plastic, and textile colors faster and with less waste.
When you walk into a salon for a manicure or visit your favorite beauty products store, are you overwhelmed by the number of nail polish colors to choose from, but can’t actually find the color you want? This is a problem Ashley Morgan set out to solve.
Morgan, who has a fine arts degree, has spent the last 15 years designing video games. She’s both creative and tech savvy. “I’m a nail polish advocate, and I don’t mind spending the time choosing a nail polish color,” she says. “But the available colors don’t really mean anything to me. I had the idea that people should be able to not only create their own nail polish colors but give them a meaningful name. But how to go about it?”
When judging color, background can be a major distraction for the human eye. In fact, surrounding colors and patterns can actually change the perception of the color you’re trying to focus on.
One of the wonderful things about color measurement instruments like colorimeters and spectrophotometers is that they can’t be distracted. They aren’t susceptible to variables such as fatigue, age or color vision deficiency. They aren’t even aware that a surround exists – they only measure the reflected light from the targeted sample area through a system of lenses called an aperture.
If your job involves specifying, communicating, evaluating, or approving color, you need to consider aperture size in the color measurement process. Today we’ll review why that’s important and share tips to help you make the right choice for your color measurement applications.
Reflective surfaces and metallic inks are very popular for printing and packaging applications. Consumers love the look; but for printers, these substrates and inks are expensive and make color control a challenge.
Today we’re taking a look at the measurement options available for controlling these very marketable print and packaging applications to help printers and converters meet brand owner expectations and maintain the highest possible quality output.
Passionate about color? We are too.
As a company that prides itself on its color knowledge and enthusiasm, X-Rite Pantone is excited about the various ways ArtPrize showcases the power of color.
Each fall, ArtPrize installs over 1000 works of art in downtown Grand Rapids, attracting thousands of visitors. By using consistent colors in its guides, signs, banners, flags, and merchandise, ArtPrize creates a colorful map that helps both visitors and locals see the city through a different perspective.
For most companies, this color consistency doesn’t come easily. Whether you’re color activating the most attended art event in the world, printing labels for a major brand, or mixing plastic pellets to manufacture a toy car, inconsistent color can cause consumers to question quality and can affect brand integrity.
Today we’ll look at why background and substrate color matters, and how ArtPrize successfully managed this variable in production.
Softproofing – the ability to simulate how an image will appear in print right from your monitor – can save a lot of time and effort in your printing workflow. Although many photographers already rely on it, anyone who designs, approves, prepares or prints brand and color-critical images can also benefit.
A typical color workflow includes a lot of editing, proofing, rework, and approvals. Even then, what comes off the printer is often a disappointment. If you’re working from a monitor that is displaying the wrong color, it’s impossible to make good design and editing decisions.
With softproofing, designers can create with actual specified colors (no more trial and error!), project owners can approve layouts without physical proofs (predictable color!), and printers know exactly what’s expected of them when they receive a job (no surprises!).
Today we’ll explain how to set up softproofing…
- Ensure your monitor can produce accurate colors,
- Calibrate to optimized settings,
- Create an ICC profile, and
- Convert the display so all of your applications are using the profile
…Plus share tips to help you get the most from your calibrated and profiled display.
Walking through the streets of Los Angeles, it’s no secret that graffiti is a huge problem. According to LA Weekly, graffiti-removal requests have increased by 64 percent in the last five years. City Administrative Officer Miguel Santana says that by June the Board of Public Works had already recorded 141,000 requests for the 2015-16 fiscal year, compared to 86,000 in 2010-11.
Image courtesy of http://typo-graphical.com/
Graffiti a big problem that is continuing to grow, but color measurement solutions from X-Rite are helping.
When visually evaluating color, everyone accepts or rejects color matches based on their color perception skills. In manufacturing, this subjectivity can lead to confusion and frustration between customers, suppliers, vendors, production, and management.
Are these acceptable color differences?
This is why color measurement devices are important in so many industries. By measuring colors using a spectrophotometer, you can communicate and compare spectral data for exact results.
To aid in color decisions, color acceptability limits called tolerances can be set as guidelines for how much perceived color difference is acceptable. Tolerances are used to control color, ensure consistency within a production run, and to minimize lot-to-lot variability. But even when using spectral data and tolerances to quantify color, customers and suppliers still find themselves disagreeing.
Why does this happen?
Through the years, different numerical ordering systems have been developed. If customer and supplier are using different ones, the tolerance – and acceptable color – will be different. Today we’ll look at the most common tolerancing methods so you can be prepared, no matter which method you are expected to use.
Detroit recently hosted The North American International Auto Show. It’s an exciting event for consumers who want a sneak peek at what’s on the horizon in the automotive industry. Energy efficiency, new gadgets, enhanced comfort, and of course, the latest paint colors and special effect finishes.
For years, white has been the most popular car color, but more varied colors are starting to emerge. USA Today’s Chris Woodyard wrote that blue is a new color trend at this year’s auto show. It’s also rumored that automotive paint suppliers are including brighter colors in their 2019 automotive color collections.
It’s only 2016. Why such a long wait for new colors?
Believe it or not, producing a new auto color can take up to five years from inspiration to the showroom floor. It’s a long, tedious process for designers, paint companies, and auto manufacturers; but innovative color measurement technology is changing the game and speeding up time to market.