In the world of retail paint, getting to the best color match quickly is key to keeping your customers happy and coming back for more. Today we’ll review ways to get the most from your color measurement tools so your associates can be color experts, and you can enjoy fewer corrections and improved profitability.
Do any of these swatches match the customer’s quilt? Not really. Gain customer’s trust by creating a perfectly matched paint color.
Using a blend of art and color science, Pantone and X-Rite are making it easier for women around the world to choose the best foundation for their skin type.
Back in December we blogged about how the CAPSURE Cosmetic spectrocolorimeter and the CAPSUREme mobile app are revolutionizing the way women buy makeup.
Today we’ll visit the X-Rite Cosmetics Lab for a behind-the-scenes look at how we build these custom skin tone product databases so manufacturers can take advantage of CAPSURE Cosmetic and CAPSUREme technology for their cosmetic lines.
A “wet work” station in the X-Rite Cosmetics Lab.
The trick to color success isn’t just selecting the right tools. You need to know how to use them. Even the most expensive spectrophotometer won’t be helpful if you don’t know which aperture size to choose during setup or which tolerancing model to follow.
Since color workflows are specific to industry, products, and color needs, it’s not possible to establish one single process that works for everyone. That’s where X-Rite Color Experts come in. Whether you need help getting up to speed with new equipment or maximizing the value of the equipment you already have, they can teach you how to use your color management tools to get the best possible color while reducing the costs associated with of setup, scrap and rework.
X-Rite Professional Color Services offers a variety of learning opportunities to fit your schedule and budget, including seminars, classroom workshops, custom onsite training, and eLearning courses. Color Experts will even come to your site to audit and analyze your processes and provide custom training and guidance for everyone involved in the workflow on topics ranging from basic color theory to specific product installation and instruction.
Today we’ll look at the different types of training offered by our Color Experts, and direct you to the courses available for your industry.
Knowledge is power!
Would you choose a beverage off the store shelf if the same brand sitting next to it was a different color? The Bacardi Bottling Corporation knows the answer is probably no, which is why the company incorporates strict color standards into its Bacardi Mojito production process.
Bacardi Mojito is a mix of premium rum, flavorings and special natural ingredients. Since the color of these ingredients can vary, Bacardi bottlers need to continually adjust their recipe to maintain consistent flavor and appearance.
According to John Scussel, lab supervisor for the beverage plant, “We can’t just follow the exact same recipe for every batch of Bacardi Mojito that we mix because of the color variations of a few incoming ingredients. Using natural ingredients can make the final product appearance notoriously difficult to control,” Scussel says. “A small change in lot-to-lot color of these can make quite a difference in our Mojito, and our consumers demand consistency in not only taste, but in the appearance of our products.”
Lack of color control is an expensive proposition. Imagine mixing a 10,000-gallon batch of Mojito, only to find out it doesn’t meet Bacardi’s strict color tolerance!
Today we’ll look at how X-Rite worked with Bacardi to put together a hardware and software solution that ensures quality and consistency of the Bacardi Mojito beverage.
From laundry soap to paper to socks, it seems that manufacturers everywhere are trying to achieve the brightest whites, and consumers are certainly buying in. These companies use chemical dyes called OBAs to make their whites “whiter” and stay ahead of the competition.
OBA stands for optical brightening agent. You may also have heard it called FWA (Fluorescent Whitening Agent), optical brightener, fluorescent dye, or even just whitener. An optical brightening agent is a special type of dye that is used in paper, packaging, textiles, plastics, paints and coatings, and liquids.
Concentrated OBAs are actually dark yellow. When working properly, they absorb a portion of the invisible ultraviolet (UV) rays from the light source and reemit that energy as visible blue light. This phenomenon, called fluorescence, causes the total visible reflected light from a sample to increase, particularly in the blue range, to give the product a brighter, whiter appearance.
It’s a great visual trick, but OBAs can pose a problem for manufacturers. Although materials and fabrics that use OBAs look similar in production, those same products may look much different under other lighting conditions such as the store, daylight, or household bulbs.
Today we’ll look at some of the ways manufacturers measure, evaluate and control OBAs in their products.
To establish a solid quality control program, you need good instrumentation, robust software, and trained users. But even with everything in place, there are some common pitfalls you must watch out for when using a spectrophotometer to analyze color quality.
Measuring plastic parts with the X-Rite Ci7800.