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Color Resources and Learning; X-Rite Blog
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Color Resources and Learning

Color Resources and Learning

The Ultimate Guide to Caring for Physical Samples

Physical standards are one of the most precise ways to communicate color in many industries, including textiles, print, automotive, paints, food, chemicals, packaging, and plastics.

Many brand owners and designers communicate color expectations using physical standards, and suppliers and manufacturers rely on them to capture spectral data for formulation.

Color with Glossy Matte

While physical standards can be a great help, they can also hurt business if they’re not cared for properly. Today we’ll look at five tips to help you preserve your physical samples so they maintain their integrity for as long as possible.

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Color 101, Color Resources and Learning

How to Talk Color with Customers and Suppliers

Which of these swatches would you call bright red?
Pantone stickers


Speaking the language of color isn’t like giving someone your phone number and expecting they’ll remember it. Our minds just don’t process color like that.

While vague color descriptions are sufficient for many people – “Turn left at the blue house” or “choose the reddest strawberries” – if you work in an industry where color is important, you need to know how to speak a much more specific color language.

How do you create a color that “pops” or “radiates?” What color is “sunshine?” Is “raspberry” red, blue, or purple? And what do you do when your customer asks for such a color?

Unfortunately this is how people communicate in the color industry all the time. When it comes to vague nuances, the chances of getting color right using verbal communication alone are very low, which leads to rework when the color isn’t right.

Don’t just shake your head and try again. Color communication doesn’t have to be so difficult. Today we’ll look at the main reasons color communication goes wrong, and some simple ways to fix it.

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Color Resources and Learning

Top 5 Reasons to Get Certified

It’s no secret that if you can hit your color the first time, you’re going to save a lot of time and money. But with printing becoming an increasingly global function, achieving accurate color is more difficult than ever.


Many companies have distributed printing plants or operate in partnership with other printers around the world. A job might start with a brand manager in Los Angeles, move to a designer in Paris, and be sent to three different states to be printed on different substrates. Everything must match in the end, but color specification can become more and more ambiguous at each step of the process.

Certification makes color communication and reproduction much easier.

Warren Werbitt, the Founder of Pazazz Printing, is reaping the benefits of certification. Pazzaz started in 1992 as a modest commercial print shop and has since grown to become an industry leader of sales, print and marketing experts producing the highest quality commercial print, digital printing, labels, packaging and large format products.

Pazzaz Printing Homepage

Pazzaz Printing proudly displays the PANTONE Certified Printer logo on its homepage.

“Being a PANTONE Certified Printer compliments our G7 Master Qualification and strengthens our process controls by about 25%, allowing us to deliver the highest quality printing. Since certification, we’re more in tune with our operations and have additional tools to help us achieve our clients’ colors. Being a PANTONE Certified Printer has definitely given us a competitive advantage. We now have proof that we can maintain brand integrity, which is crucial for brand owners who are looking for the best quality available.”

Here are a few ways certification can help you become more competitive in the marketplace.

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Color Resources and Learning

Did you know Munsell Color creates custom standards?

No matter the industry, consistency and exacting data are essential to every color quality control program. Whether you’re communicating color, making color decisions, or conducting diagnostics testing based on color, you can rely on Munsell Color standards.

Munsell custom standards help the USDA determine which products pass inspection

These honey, syrup, and molasses standards help the USDA determine which products pass inspection.

Along with its huge library of color standards, Munsell Color can also produce custom physical standards to help you validate your specific colors and processes. Custom Munsell Color standards allow you to specify the color you want, plus determine the correct appearance aspects for reproduction, including texture, gloss, fluorescence, and special effects.

Today we’ll look at all of the custom color standards options that Munsell offers.

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Color Resources and Learning

Why is coil coating so difficult?

Recently, we published an article about measuring color inline. Coil coating is one area where inline color measurement is very effective for achieving the most cost benefit by focusing on speed, quality, and accuracy.

The coil coating process has been around for more than 30 years, allowing companies to produce durable and attractive products. However, to achieve cost benefit, the focus must be on speed, quality and accuracy. Coil coating gives manufacturers a way to paint the metal while it is still in sheet form. This is important, because trying to paint metal after it has been formed into parts makes it difficult to achieve a uniform coating.

xrite; xrite coil coating; coil coating; xrite instruments; xrite quipmentl xrite pantone color measurement

The coil coating process is fast, and mistakes must be caught immediately to avoid expensive waste. X-Rite’s Coil Coating Inline Color Measurement System incorporates the ERX50 or the TeleFlash® 445 Inline Spectrophotometer and the GlossFlash 6060 Inline Gloss Meter to help manufacturers ensure color and gloss quality and consistency, real-time, during each step of the process.

Today we’ll explore the coil coating process and learn how an inline system can help achieve quality and accuracy.

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Color Resources and Learning

Measuring the Color of Skin with CAPSURE Cosmetic

Color is a critical factor when selecting cosmetics and skin tone products. Women everywhere venture into stores, compare sample after sample trying to find the closest match, and hope for the best. With hundreds of different options, product lines and color palettes, buying makeup can be an expensive and frustrating process.

Color technology to the rescue.

Today we’ll look at how the CAPSURE Cosmetic spectrocolorimeter and the CAPSUREme mobile app are revolutionizing the way women buy makeup.

X-Rite Capsure Cosmetics; cosmetics; skin matching; xrite; capsure; capsureme; color matching

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Color Resources and Learning

History of Color Measurement

If accurate color is a must in your world, then you know the importance of color measurement instrumentation.

Spectrophotometers are used in many industries to identify, formulate, measure and communicate color. They can compare samples and standards to identify even the smallest differences. From concept through formulation and production, spectrophotometers are an invaluable part of any color-managed workflow.

But have you ever stopped to think how these devices were developed? Today we’ll take a trip back in time to meet the brains behind the research and the experiments that paved the way for color measurement devices.

Isaac Newton used prisms to refract white light

Isaac Newton used a prism to refract white light into the colors of the visible spectrum.           Used with permission from Wikipedia

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Color Resources and Learning

When color goes wrong…

What happens to products when color goes wrong?

It’s wrong color that keeps discount stores in business. Copy paper that isn’t quite bright enough, a label with the wrong color red, or a pillowcase that’s a shade off from the rest of the sheets, and the product is rejected. A discounter can buy the whole lot for a fraction of the cost and sell it for profit.

wrong color; xrite blog

This, of course, is not good for manufacturers, and it is the real reason color control in manufacturing is so important. From color specification through manufacturing to final quality inspection, the color has to stay true. And it if does stray, it must be caught early so adjustments can be made before too much time and money is wasted.

wrong color; xrite blog

Although color evaluation can be subjective and emotional, today’s color measurement systems take that out of the equation by providing fact-based analysis and spectral data, so everyone is speaking the same language. By staying current with developments in tools, techniques and technologies for measuring, monitoring and managing, and communicating color, manufacturers can maintain color accuracy across sites and throughout their workflows.

Today we’ll look at the top seven places in a production workflow where color can go wrong. Compare this to your workflows to see how you can make sure your color stays right.

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Color Resources and Learning

ColorCert® 2.6 includes exciting new features

It’s no secret that attractive packaging sells, and marketers around the world are stepping up their game to stay ahead of the competition. Metallic inks, three-dimensional labels, flow wrap packaging… Although enticing for consumers, these enhancements make it even harder for printers to maintain color quality.

ColorCert®: X-Rite Edition can help by simplifying color communication and ensuring color consistency so that finished products meet specifications. It’s an intuitive, customizable, and robust software package that helps print providers manage their supply chain, ink room, and press room from concept through delivery of finished product.

colorcert 2.6, x-rite colorcert

Coveris Burnley packaging was invited by its client, ASDA, to implement ColorCert: X-Rite Edition in an effort to streamline production.

X-Rite just released version 2.6, which includes an updated interface and great new features. Today we’ll look at why ColorCert is the ultimate choice for statistical process control for printers and packaging converters of all sizes.

ColorCert; X-Rite ColorCert 2.6

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Color Resources and Learning

Color in the Cloud: PantoneLIVE

PantoneLIVE logoFLEXO Magazine just published a study conducted by Clemson University, Sun Chemical, and X-Rite that verifies that PantoneLIVE Dependent Standard Targets can be achieved with 98% accuracy. This is big news for the many brand owners, designers, prepress professionals, printers and converters around the world who rely on PantoneLIVE to communicate and accurately produce their color.

The focus of PantoneLIVE is to protect brand colors and ensure production consistency across everything from flexible packaging to corrugated board. Today we’ll take a closer look at PantoneLIVE… what it is, what it does, and who uses it.


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