K 2016 begins today in Düsseldorf and runs through October 26th. As the #1 trade fair for the plastics and rubber industries, it’s a huge event featuring industry news, product demos, and networking.
We’ll be in Hall 8b / Stand H65 showcasing our end-to-end X-Rite Pantone workflow solutions to help rubber manufacturers, compounders, masterbatchers, and converters get consistent color in a plastics workflow. Don’t miss your chance to speak with our color experts! (Here’s the best way to request a demo.)
From the North Entrance, simply turn left, head down the escalators, and Hall 8b will be on your right. We’ll be in Stand H65, waiting to meet you!
Whether you’ll be at K 2016 in person or staying abreast via social media, today’s blog is dedicated to showing how a complete X-Rite Pantone solution, including the ability to digitally communicate color based on spectral values, makes it faster, easier, and less expensive to more consistently manage color in your plastics workflow.
We’re intrigued by color, and that’s no surprise. From starting conversations to subconsciously moving people to make decisions, color inspires and motivates people on a daily basis. As a company, we want to help our customers understand this impact. Through our work with artists, designers, brand owners, and manufacturers, we define and control color, and this event was a great opportunity to showcase this passion.
That’s part of the reason we get so involved in ArtPrize as sponsors, volunteers, and visitors. ArtPrize always brings color to the forefront by executing it in unique, functional, and interesting ways, and this year was no different.
Once again we were on the scene, offering fun ways to explore the role color plays in all of our lives. Here are some of the ways we observed, discussed, and interacted with color at ArtPrize Eight.
As a company that prides itself on its color knowledge and enthusiasm, X-Rite Pantone is excited about the various ways ArtPrize showcases the power of color.
Each fall, ArtPrize installs over 1000 works of art in downtown Grand Rapids, attracting thousands of visitors. By using consistent colors in its guides, signs, banners, flags, and merchandise, ArtPrize creates a colorful map that helps both visitors and locals see the city through a different perspective.
For most companies, this color consistency doesn’t come easily. Whether you’re color activating the most attended art event in the world, printing labels for a major brand, or mixing plastic pellets to manufacture a toy car, inconsistent color can cause consumers to question quality and can affect brand integrity.
Today we’ll look at why background and substrate color matters, and how ArtPrize successfully managed this variable in production.
ArtPrize®, the nation’s largest art competition, begins today. As a leadership sponsor and a proud Grand Rapids-based company, we are honored to contribute to this creative and inspiring community event.
ArtPrize attracts artists from around the world who use a mix of colors, textures, and substrates to express themselves in unique ways. Their creations, often demonstrating the color challenges that color professionals have in their plants or print shops, are installed indoors and outdoors throughout Grand Rapids venues. ArtPrize then engages the public by including them in the voting process – a concept that has been recognized as the most-attended public art event on the planet by The Art Newspaper, and was recently highlighted in The New York Times’ 52 Places To Go in 2016. The fact that it all takes place just steps away from our world headquarters makes ArtPrize even more special to us.
Guiding attendees to over 170 venues in downtown Grand Rapids, the 2016 Pantone Pathways act as a colorful roadmap for color-loving attendees.
Color, a key ingredient in art, creates both conscious and subconscious emotional connections. It affects how we select the products we buy, the foods we eat, and the even the venues we frequent. As the global leader in the art and science of color, it’s our responsibility to deconstruct this connection so we can understand how color (or the lack of) inspires us.
Every day we help artists, designers, brand owners, and manufacturers define and control color. From our presence at the largest printing equipment exhibition in the world, Drupa, to our upcoming involvement the world’s premier fair for the plastics and rubber industry, K 2016, we’ve had the opportunity to present our leading innovations to many countries and industries.
As a sponsor of ArtPrize Eight, we’re thrilled to share how this passion for color extends further than tradeshows and office walls. We’ll be on the scene, offering fun ways to inspire and explore the role color plays in YOUR life.
Drupa starts tomorrow, and we couldn’t be more excited!
This year X-Rite Pantone is teaming up with our partners Esko, Enfocus, and MediaBeacon to showcase a number of innovations around digital color communication. The move to digital can make a big impact on a company’s bottom line… read our recent blog to learn how.
Covering 900-square meters in Hall 8b, stand A23, our booth includes six print and packaging inspiration zones that walk visitors through an ideal color workflow, from color inspiration through final product. Each zone features innovative solutions and practical applications that demonstrate the easiest and most effective way to manage color.
Read on for a sneak peek of our booth so you know what to expect, and can plan your visit accordingly.
The main part of our 900m2 drupa booth will consist of eight Inspiration Zones that will take you through each step of a typical print and packaging production workflow.
X-Rite Pantone® brings together the art and science of color to empower brands and packaging converters to deliver on design and color intent for their packaging. Last week we were in Atlanta at HOW Design LIVE 2016, introducing a few new tools that can help designers achieve color fidelity.
HOW is a more than just a conference for designers and brands – it’s an inspiration-packed, global creative gathering of the industry’s best. This made it the best place for us to showcase PantoneLIVE Cloud™,PantoneLIVE Designer, Digital Drawdowns and Digital Tolerances Guides.
The steps of a typical printing process introduce a common and gradual change or shift in a color as it passes from person to process. PantoneLIVE simply removes the opportunity for color drift by delivering digital color data directly from the source, giving you immediate color fidelity.
In case you missed us at HOW, here’s “how” our new solutions can help you achieve accurate color and get to market faster with fewer proofing and approval cycles.
From May 31 to June 10, nineteen exhibition halls in Düsseldorf, Germany will come to life for the print industry’s leading global trade fair – drupa. Those who are lucky enough to attend will get to see and experience new color technologies and innovative concepts. X-Rite Pantone will be among the exhibitors, showcasing our latest print and packaging solutions. Since we know not everyone will be able to attend this event, we’ll keep you updated on what’s happening here, on the blog.
Digital model of X-Rite Pantone’s booth at drupa.
Digital color is one of the key innovations that will be highlighted at drupa. Making an impact on your bottom line is only one of the benefits to this technology – buzzwords like, “faster – cheaper – more efficient – less waste” are also becoming easier than ever to attain.
We’ve consulted our color experts to understand the key benefits of moving toward a digital color workflow. Read on learn whether it’s time for you to make the upgrade to better color.
Julie Shaffer is Vice President of Education and Marketing Strategies at Printing Industries of America. Each year the PIA organizes a color management conference to bring industry professionals together to learn the latest trends and technologies, network with fellow attendees, and discover how to communicate color effectively.
We were lucky enough to sit down with Julie at Color ’15 to learn more about the conference and some of the color challenges printers face today. Listen in as she shares some of the top color challenges and missed opportunities to control color that printers are facing today.
People often ask how X-Rite got its name and how we came to be a leader in the art and science of color. It’s really a great story – one that focuses on innovation, entrepreneurship and determination.
What’s in a name?
X-Rite was founded in 1957 by a group of engineers and business entrepreneurs who had a desire to start a business based on innovation. The members brainstormed new product ideas ranging from can openers to sheet metal tools to collapsible car cots. After building prototypes and researching market opportunities, the team determined that many of the original ideas were cost prohibitive.
As any entrepreneur knows, starting a business is hard and the group had to look elsewhere for inspiration. With leadership from Ted Thompson, the company saw opportunities in the emerging medical market.
The idea for the first successful product came in 1958 from Ted’s wife, a nurse in a local hospital. She came home from work one day and said, “It sure would be nice if we could write the patient’s name on their x-ray.” That’s how x-ray tape was born and it’s how we got our name. X-ray tape you can write on = X-Rite). On Christmas Eve 1958, Ted filed the original articles of incorporation for X-Rite, and our journey of innovation began.