It’s been said that everything you need to know you learned in kindergarten. Does this phrase ring true for print and packaging designers?
In the spirit of spring, we attempted to use a simple childhood activity—dyeing eggs—to solve some of the most perplexing color issues facing the packaging designer/printer relationship.
Here are three lessons to learn about color in packaging from our annual egg dyeing ritual.
Earlier this week my colleague, Shoshana Burgett wrote about six manufacturing trends to watch for in 2017.
It’s now time to look into my crystal ball and see what trends converters, commercial printers and graphic designers should be following in the next 12 – 18 months.
Reflective surfaces and metallic inks are very popular for printing and packaging applications. Consumers love the look; but for printers, these substrates and inks are expensive and make color control a challenge.
Today we’re taking a look at the measurement options available for controlling these very marketable print and packaging applications to help printers and converters meet brand owner expectations and maintain the highest possible quality output.
Passionate about color? We are too.
As a company that prides itself on its color knowledge and enthusiasm, X-Rite Pantone is excited about the various ways ArtPrize showcases the power of color.
Each fall, ArtPrize installs over 1000 works of art in downtown Grand Rapids, attracting thousands of visitors. By using consistent colors in its guides, signs, banners, flags, and merchandise, ArtPrize creates a colorful map that helps both visitors and locals see the city through a different perspective.
For most companies, this color consistency doesn’t come easily. Whether you’re color activating the most attended art event in the world, printing labels for a major brand, or mixing plastic pellets to manufacture a toy car, inconsistent color can cause consumers to question quality and can affect brand integrity.
Today we’ll look at why background and substrate color matters, and how ArtPrize successfully managed this variable in production.
No matter what you’re manufacturing, taking spectral measurements will help ensure your color remains accurate and consistent throughout your production run. When choosing the best spectro for your needs, your first consideration should be the type of surface you’ll be measuring.
Measuring reflective surfaces poses a challenge because the effect of gloss can actually change the color appearance of a sample. The surface reflection of light is what causes the gloss effect. Since a 0°/45° spectrophotometer doesn’t include gloss in the measurement, it can’t provide a true representation of how the human eye will perceive the color.
So how can you measure reflective or shiny surfaces? Today we’ll take a closer look at how to use an 8° diffuse sphere instrument to measure both spectral included (SPIN) and spectral excluded (SPEX).
Measuring a shiny plastic part with the Ci7800 benchtop sphere instrument.
If you’re in the print and packaging industry, standards can help you set clear expectations for clients, solve problems in your workflow, and improve productivity. They can also bring an independent perspective to production.
The ISO an other standards organizations have been very busy trying to address the new technologies challenges that printers face. At X-Rite, we’re lucky to have Ray Cheydleur, our U.S. and international standards expert, to help us stay current.
Today Ray is providing some insight about what’s new in the world of graphic arts standards, so you can take advantage of them in your print and packaging workflow.
Working in prepress holds a unique challenge. Even if your color workflow is tight, everything can fall apart if the customer’s file isn’t color managed.
We’ve all seen it. You receive a file that the customer claims is ready to print, yet when you open it on your computer, the colors don’t look right at all. You can’t send it to print without knowing for sure, because you’re the one who will take the hit for wasted time and materials if it’s wrong.
So how do you know if the customer’s file is good to go… or needs to be color corrected?
Knowing how color management works from beginning to end will help you better understand your role in the process and arm you with the knowledge to educate your clients so that future files received reflect the correct color intent.
The goal of color management is to match color appearance as closely as possible from input to output and between devices. These images demonstrate a workflow without color management (above) and with it (below).