From May 31 to June 10, nineteen exhibition halls in Düsseldorf, Germany will come to life for the print industry’s leading global trade fair – drupa. Those who are lucky enough to attend will get to see and experience new color technologies and innovative concepts. X-Rite Pantone will be among the exhibitors, showcasing our latest print and packaging solutions. Since we know not everyone will be able to attend this event, we’ll keep you updated on what’s happening here, on the blog.
Digital model of X-Rite Pantone’s booth at drupa.
Digital color is one of the key innovations that will be highlighted at drupa. Making an impact on your bottom line is only one of the benefits to this technology – buzzwords like, “faster – cheaper – more efficient – less waste” are also becoming easier than ever to attain.
We’ve consulted our color experts to understand the key benefits of moving toward a digital color workflow. Read on learn whether it’s time for you to make the upgrade to better color.
Sharing a strong passion for how color can transform a face, mood or even an attitude, Pantone® has once again partnered with Sephora, the leading beauty specialty retailer, to create another extraordinary PANTONE Color of the Year cosmetic collection.
Launched on December 26th, the SEPHORA + PANTONE UNIVERSE collection includes a 24-color eyes palette, a matte lipstick in each color, and a 5-piece lip gloss set.
The first SEPHORA + PANTONE UNIVERSE collection was released in 2011 with Tangerine Tango. It was a huge hit, and paved the path for many successful collections.
SEPHORA + PANTONE UNIVERSE collection was released in 2011 with Tangerine Tango
This year was a little different because it includes two shades: Serenity (PANTONE 15-3919) and Rose Quartz (PANTONE 13-1520).
We recently sat down with Elizabeth Hayes, Vice President of Sephora Collection, to learn more about what went on behind the scenes to bring these two shades to market.
Using a blend of art and color science, Pantone and X-Rite are making it easier for women around the world to choose the best foundation for their skin type.
Back in December we blogged about how the CAPSURE Cosmetic spectrocolorimeter and the CAPSUREme mobile app are revolutionizing the way women buy makeup.
Today we’ll visit the X-Rite Cosmetics Lab for a behind-the-scenes look at how we build these custom skin tone product databases so manufacturers can take advantage of CAPSURE Cosmetic and CAPSUREme technology for their cosmetic lines.
A “wet work” station in the X-Rite Cosmetics Lab.
Color mistakes are expensive, and can happen anywhere in the process – during specification, formulation, manufacturing, assembly or – worst case – all of the above. Colors easily drift from raw materials to parts assembly and production – one loose screw in a projection molder and the color will shift. When productions and parts are created in various locations, things get further complicated. Who has time for rework? And who wants to explain the wasted time and materials? Every mistake is expensive. Adding mistakes to mistakes across the entire process is very expensive.
In addressing these issues, data is your friend. Measuring color, across the supply chain and during manufacturing and assembly is the only true way to ensure that color remains consistent. This is foundational to creating a color-managed workflow, and X-Rite’s new Ci7x00 series of benchtops sets a new benchmark for the industry. With up to five aperture sizes and three automated UV filters, the Ci7x00 devices can measure pretty much any surface, size and texture, including opaque, transparent and translucent, wet or dry, with or without gloss. Couple this with customer-friendly service and on-site maintenance for many issues, and you will be the color hero in your department.
So how do you know the color you measured is the color you want?