Brand Color Lessons from an FMCG Company

What happens when you have more than 2,000 brand colors to manage across a complex global packaging supply chain? Things get complicated!

Brand Color on Shelf

Although it may seem easier to create a new color than to dig through databases or binders of color drawdowns to find the closest match, the problem comes later when you’re faced with a huge, unmanageable library.

One of our clients, a well-known fast-moving consumer packaged goods (FMCG) company, understands how easily things can get out of control. They were not only battling time and cost inefficiencies by using a proprietary color library, they lacked standardization for creating, communicating and managing brand colors.

Production was expensive and quality was suffering. They knew things had to change, but they didn’t know where to start. That’s where we came in.

Today we’re sharing their incredible success story.

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Why your Color Might be Wrong on Press: Environment

In a perfect world, you should be able to put ink in the press and simply run a job. Unfortunately, every year flexo and gravure printing operations waste ink, substrate and press time trying to get color right. Although advancements in technology have made it easier to achieve color accuracy, the variables that affect color still exist.

In this three-part series, we’re sharing over two dozen reasons your color might be wrong on press. We’ve already covered two important factors – Instrumentation and Standards & Ink. Today we’re looking at how the environment and your press can affect final color.

press sheets on printer

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Looking for accurate color? Meet our i1 Family!

With today’s complex cross-media campaigns, accurate profiling is even more important for managing customer expectations across the color supply chain. Our i1Pro 2 solutions help photographers, videographers, prepress and digital printers create profiles for the best color on monitors, scanners, projectors, printers, and online web-to-print submission tools.

But with so many to choose from, how do you know which is the right tool for your color workflow?

Whether you’re looking to add a new component to your existing workflow or ready to convert to a complete i1 solution, today’s blog can help. We’ll explain the different components of a color-managed workflow, why each is important, and the i1 solutions that can help at each stage.

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Lessons packaging designers can learn by dyeing eggs

It’s been said that everything you need to know you learned in kindergarten. Does this phrase ring true for print and packaging designers?

In the spirit of spring, we attempted to use a simple childhood activity—dyeing eggs—to solve some of the most perplexing color issues facing the packaging designer/printer relationship.

dyeing eggs

Here are three lessons to learn about color in packaging from our annual egg dyeing ritual.

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Why your Color Might be Wrong on Press: Standards & Ink

In a perfect world, you should be able to put ink in the press and simply run a job. Unfortunately, every year flexo and gravure printing operations waste ink, substrate and press time trying to get color right. Although advancements in technology have made it easier to achieve color accuracy, the variables that affect color still exist.

In this three-part series, we’re sharing over two dozen reasons your color might be wrong on press. If you missed the first article – Instrumentation – check it out first.

Today we’re looking at how your standards and ink can affect final color.

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To Innovate Better: Get Surreal

Have you seen the Academy Award-Winning La La Land, where the stars dance through the cosmos and experience alternate realities? Or the commercial, where a famous freestyle dancer slides down the street, up the walls, over the marquee and beyond, transported by his next-gen earphones? Maybe you’ve seen this Russian packaging that superimposes conflicting scales.

Surrealism is bleeding into our reality, and I kind of think it’s a zeitgeist.

Simply defined, surrealism strives to reconcile our dreams with reality. As Victor Hugo penned, “Each man should frame life so that at some future hour fact and his dreaming meet.”

The resolution of such wildly divergent polarities is quite an ambitious undertaking, no? Therein lies the power, as Carl Jung wrote: “The greater the contrast, the greater the potential. Great energy only comes from a correspondingly great tension of opposites.”

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Why your Color Might be Wrong on Press: Instrumentation

In a perfect world, you should be able to put ink in the press, run a job, and achieve color consistency. Unfortunately, every year flexographic and gravure printing operations waste ink, substrate, and press time trying to get color right.

Although advancements in technology have made it easier to achieve color accuracy, the variables that affect color still exist. In this three part series we’ll share over two dozen reasons your color might be wrong at press side. Today’s topic looks at issues that can affect your color measurement instrument and substrates.

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Tools to Help you Achieve Consistent Color

Consistent color is a journey.

A few weeks ago I blogged about the most common pitfalls people run into when starting a color program…

  • Wrong lighting
  • Less-than-perfect color vision
  • Inaccurate physical standards
  • Inconsistent device color measurement

…And introduced some inexpensive color tools to help overcome them.

 

But the journey doesn’t stop there. Even if you’ve been successfully managing color for years, advances in inks, dyes, and substrates are introducing new challenges, and many brands are asking for tighter tolerances. Getting color right is much harder than it used to be.

Today we’ll look at some of the more advanced tools available to help you take the next step toward more consistent color.

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Are you Ready for Computer-Aided Color Formulation?

How many trial and error steps does it take you to formulate a color? If you answered more than three, it might be time to enlist the help of a computerized solution.

Computer-aided color formulation can bring huge benefits to your business. Out of the gate, even beginners can hit color targets faster, saving time, money and expensive colorants. Once you’ve established an accurate process, you can expect to match 95% of your color requirements within a reasonable color distance on the first try! When you consider manual mixing takes an average of 12 tries to get it right, formulation software saves labs a lot of time and money during the development and production phases.

To learn more about the benefits, check out our blog “Fast Formulation is Key to Producing Color of the Year.” Today we’re demonstrating how a portable or benchtop spectrophotometer and Color iMatch software can help you formulate paint, plastic, and textile colors faster and with less waste.

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Labeling the way we see the world… in color

At X-Rite Pantone, we pride ourselves on our ability to help customers specify, communicate, formulate, and produce consistent color. You’re probably familiar with our major markets, like plastics, industrial coatings, and print & packaging. You may also be aware of the more “common” things we measure, like paint, printed surfaces, and textiles.

But, as you look for the emergency exit on a plane, watch a butterfly float by, or choose the freshest package of cheese from the grocer, do you consider the role of color? Today we’re stepping out of the box to highlight some very unique applications of our color management solutions to help you think about color differently.

Farmers use the Munsell Soil Color Chart to evaluate the suitability of soil for crops.

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