The PANTONE Color of the Year announcement is always exciting. Not only does it set the stage for upcoming trends, it also provides brand owners and designers critical guidance for marketing and product development.
Over the next few weeks, designers everywhere will be sharing their plans for PANTONE’S 2017 Color of the Year choice, 15-0343 Greenery. However, those who are charged with producing products and packaging know trending colors don’t “just happen.” It takes time and effort to incorporate these trending colors into new products.
Whether you work in paints, plastics, textiles, or printing, today’s blog shares formulation solutions that will help you be first to market with trending colors such as PANTONE Greenery.
When you walk into a salon for a manicure or visit your favorite beauty products store, are you overwhelmed by the number of nail polish colors to choose from, but can’t actually find the color you want? This is a problem Ashley Morgan set out to solve.
Morgan, who has a fine arts degree, has spent the last 15 years designing video games. She’s both creative and tech savvy. “I’m a nail polish advocate, and I don’t mind spending the time choosing a nail polish color,” she says. “But the available colors don’t really mean anything to me. I had the idea that people should be able to not only create their own nail polish colors but give them a meaningful name. But how to go about it?”
K 2016 begins today in Düsseldorf and runs through October 26th. As the #1 trade fair for the plastics and rubber industries, it’s a huge event featuring industry news, product demos, and networking.
We’ll be in Hall 8b / Stand H65 showcasing our end-to-end X-Rite Pantone workflow solutions to help rubber manufacturers, compounders, masterbatchers, and converters get consistent color in a plastics workflow. Don’t miss your chance to speak with our color experts! (Here’s the best way to request a demo.)
From the North Entrance, simply turn left, head down the escalators, and Hall 8b will be on your right. We’ll be in Stand H65, waiting to meet you!
Whether you’ll be at K 2016 in person or staying abreast via social media, today’s blog is dedicated to showing how a complete X-Rite Pantone solution, including the ability to digitally communicate color based on spectral values, makes it faster, easier, and less expensive to more consistently manage color in your plastics workflow.