Whether you manufacture plastics, coatings, or textiles, the reality is the same: If you don’t achieve consistent color, your product won’t sell. In fact, at the shelf, most people decide whether they’re going to purchase a product within 90 seconds, and much of that decision is based on color.
We know it can feel overwhelming to make changes to your production workflow, especially if you think it’s “good enough.” But the industry is changing. Brands are demanding more accurate color, faster. To stay competitive, you need to continue moving up the continuum of color control.
Luckily there is a growing range of color tools available to achieve accuracy and consistency. Today we’re sharing what’s available to help you deploy more consistent color in your manufacturing workflow.
The PANTONE Color of the Year announcement is always exciting. Not only does it set the stage for upcoming trends, it also provides brand owners and designers critical guidance for marketing and product development.
However, those who are charged with manufacturing products and packaging with trending colors (like 2017’s choice – 15-0343 Greenery) know it doesn’t “just happen.” It takes time and effort to incorporate new colors. Whether you work in paints, plastics, textiles, or printing, today’s blog shares formulation solutions that will help you be first to market for the next trend.
K 2016 begins today in Düsseldorf and runs through October 26th. As the #1 trade fair for the plastics and rubber industries, it’s a huge event featuring industry news, product demos, and networking.
We’ll be in Hall 8b / Stand H65 showcasing our end-to-end X-Rite Pantone workflow solutions to help rubber manufacturers, compounders, masterbatchers, and converters get consistent color in a plastics workflow. Don’t miss your chance to speak with our color experts! (Here’s the best way to request a demo.)
From the North Entrance, simply turn left, head down the escalators, and Hall 8b will be on your right. We’ll be in Stand H65, waiting to meet you!
Whether you’ll be at K 2016 in person or staying abreast via social media, today’s blog is dedicated to showing how a complete X-Rite Pantone solution, including the ability to digitally communicate color based on spectral values, makes it faster, easier, and less expensive to more consistently manage color in your plastics workflow.
There’s been a lot of research around the role color plays in how we expect food to taste. The fact is, we judge flavor by the color of the food or drink, even before the first taste. We expect red foods to taste sweet like strawberries or cherries. White should taste like vanilla, and green is probably limey and tart or minty. Color cues can even determine whether we take that first bite. On the wrong food, like mashed potatoes or pumpkin pie, most of us won’t try green at all!
In the heat of summer – when a sweet, refreshing treat is all that’s on your mind – would you buy a brand of ice cream if the cartons on the shelf are off-color? The Algida ice cream factory in Corlu, northwestern Turkey, knows the likely answer is no. That’s why they came to us for help tightening their process control, so that each batch not only tastes great, but has uniform color.
As you can imagine, the color of ice cream – or any food for that matter – is not the easiest thing to measure. Here are the top four things manufacturers must consider when measuring food, and how X-Rite solutions can help.
Would you choose a beverage off the store shelf if the same brand sitting next to it was a different color? The Bacardi Bottling Corporation knows the answer is probably no, which is why the company incorporates strict color standards into its Bacardi Mojito production process.
Bacardi Mojito is a mix of premium rum, flavorings and special natural ingredients. Since the color of these ingredients can vary, Bacardi bottlers need to continually adjust their recipe to maintain consistent flavor and appearance.
According to John Scussel, lab supervisor for the beverage plant, “We can’t just follow the exact same recipe for every batch of Bacardi Mojito that we mix because of the color variations of a few incoming ingredients. Using natural ingredients can make the final product appearance notoriously difficult to control,” Scussel says. “A small change in lot-to-lot color of these can make quite a difference in our Mojito, and our consumers demand consistency in not only taste, but in the appearance of our products.”
Lack of color control is an expensive proposition. Imagine mixing a 10,000-gallon batch of Mojito, only to find out it doesn’t meet Bacardi’s strict color tolerance!
Today we’ll look at how X-Rite worked with Bacardi to put together a hardware and software solution that ensures quality and consistency of the Bacardi Mojito beverage.