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Color of the Year

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Fast Formulation is Key to Producing Color of the Year

The PANTONE Color of the Year announcement is always exciting. Not only does it set the stage for upcoming trends, it also provides brand owners and designers critical guidance for marketing and product development.

Over the next few weeks, designers everywhere will be sharing their plans for PANTONE’S 2017 Color of the Year choice, 15-0343 Greenery. However, those who are charged with producing products and packaging know trending colors don’t “just happen.” It takes time and effort to incorporate these trending colors into new products.

Whether you work in paints, plastics, textiles, or printing, today’s blog shares formulation solutions that will help you be first to market with trending colors such as PANTONE Greenery.

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