When someone says “apple,” do you think red, green, or yellow?
What do you do if a customer asks you to produce a color using descriptions that are not specific enough? Check out how something as seemingly simple as color communication can determine whether your color program succeeds or fails.
Consistent color is a journey.
A few weeks ago I blogged about the most common pitfalls people run into when starting a color program…
- Wrong lighting
- Less-than-perfect color vision
- Inaccurate physical standards
- Inconsistent device color measurement
…And introduced some inexpensive color tools to help overcome them.
But the journey doesn’t stop there. Even if you’ve been successfully managing color for years, advances in inks, dyes, and substrates are introducing new challenges, and many brands are asking for tighter tolerances. Getting color right is much harder than it used to be.
Today we’ll look at some of the more advanced tools available to help you take the next step toward more consistent color.
At X-Rite Pantone, we pride ourselves on our ability to help customers specify, communicate, formulate, and produce consistent color. You’re probably familiar with our major markets, like plastics, industrial coatings, and print & packaging. You may also be aware of the more “common” things we measure, like paint, printed surfaces, and textiles.
But, as you look for the emergency exit on a plane, watch a butterfly float by, or choose the freshest package of cheese from the grocer, do you consider the role of color? Today we’re stepping out of the box to highlight some very unique applications of our color management solutions to help you think about color differently.
Farmers use the Munsell Soil Color Chart to evaluate the suitability of soil for crops.
At X-Rite Pantone, we love color, and we’re passionate about helping you get yours right. That’s why we offer a full-service training program, staffed with Color Experts from many of the industries we serve.
From beginner to advanced, lowest investment to highest return, we offer a variety of options to teach you everything you need to know to be successful.
- Are you new to color, wondering where it fits in your business objectives?
- Do you already have a color workflow, but wish it was more efficient?
- Are you looking toward certification to help you gain a competitive edge?
If you answered yes to any of these questions, you’ll want to keep reading. Today we’re presenting our stair-step approach to training. There’s a step for everyone, and moving toward the top doesn’t have to be a challenge.
Take a look at where you are today, determine where you want to go, and let us help you achieve your color goals!
You say color is important, but do you know why it’s so important? In reality, color is a critical element in the manufacturing process. Unfortunately, many manufacturers are realizing that getting color right is much harder than it used to be, and the brands they support are asking them to meet tighter tolerances.
While advances in color technology – think metallic packaging, pearlescent finishes, custom fabrics and vibrant new colors – entice customers, they also make it much more difficult to achieve consistency.
It’s the most wonderful time of the year! A time to reminisce… to celebrate our successes, and to explore areas that may need a little more attention in 2017.
If color accuracy is on your list of things to improve, this article is for you. We’ve compiled a list of the blogs our readers found most helpful and interesting in 2016, so you can start working toward your goal of more accurate color in the New Year.
Did your favorite blog make the list?
There are many things that affect what we see. Optical illusions aren’t just fascinating; they teach us about how we visually perceive our surroundings. In our color perception series, we shared some of the factors that affect how we see color and the impact it has on manufacturing.
Today we’ll take a closer look at some of the ways our brains, eyes, and the environment can influence what we see… we’ll call it adult Trick or Treat!
We’re intrigued by color, and that’s no surprise. From starting conversations to subconsciously moving people to make decisions, color inspires and motivates people on a daily basis. As a company, we want to help our customers understand this impact. Through our work with artists, designers, brand owners, and manufacturers, we define and control color, and this event was a great opportunity to showcase this passion.
That’s part of the reason we get so involved in ArtPrize as sponsors, volunteers, and visitors. ArtPrize always brings color to the forefront by executing it in unique, functional, and interesting ways, and this year was no different.
Once again we were on the scene, offering fun ways to explore the role color plays in all of our lives. Here are some of the ways we observed, discussed, and interacted with color at ArtPrize Eight.
There’s been a lot of research around the role color plays in how we expect food to taste. The fact is, we judge flavor by the color of the food or drink, even before the first taste. We expect red foods to taste sweet like strawberries or cherries. White should taste like vanilla, and green is probably limey and tart or minty. Color cues can even determine whether we take that first bite. On the wrong food, like mashed potatoes or pumpkin pie, most of us won’t try green at all!
In the heat of summer – when a sweet, refreshing treat is all that’s on your mind – would you buy a brand of ice cream if the cartons on the shelf are off-color? The Algida ice cream factory in Corlu, northwestern Turkey, knows the likely answer is no. That’s why they came to us for help tightening their process control, so that each batch not only tastes great, but has uniform color.
As you can imagine, the color of ice cream – or any food for that matter – is not the easiest thing to measure. Here are the top four things manufacturers must consider when measuring food, and how X-Rite solutions can help.
Have you ever walked out of the house wearing two black socks, only to arrive at work and realize one of them is navy blue? If so, you’ve been a victim of metamerism.
Metamerism is a phenomenon that occurs when two colors appear to match under one lighting condition, but not when the light changes.
This picture shows the same dyed wool swatches under U30 fluorescent (top) and A incandescent (bottom) light sources. Notice how the samples appear to change color? This, of course, is something manufacturers want to avoid. Metameric matches are quite common, especially in near neutral colors like grays, whites, and dark colors like these. As colors become lighter or more saturated, the range of possible metameric matches becomes smaller.
To manage metamerism during color production, you need to know what causes it.