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dyes

Ink

Fast Formulation is Key to Producing Trending Colors

The PANTONE Color of the Year announcement is always exciting. Not only does it set the stage for upcoming trends, it also provides brand owners and designers critical guidance for marketing and product development.

However, those who are charged with manufacturing products and packaging with trending colors (like 2017’s choice – 15-0343 Greenery) know it doesn’t “just happen.” It takes time and effort to incorporate new colors. Whether you work in paints, plastics, textiles, or printing, today’s blog shares formulation solutions that will help you be first to market for the next trend.

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Color Measurement 101

Why does it take so long to produce new car colors?

Detroit recently hosted The North American International Auto Show. It’s an exciting event for consumers who want a sneak peek at what’s on the horizon in the automotive industry. Energy efficiency, new gadgets, enhanced comfort, and of course, the latest paint colors and special effect finishes.

For years, white has been the most popular car color, but more varied colors are starting to emerge. USA Today’s Chris Woodyard wrote that blue is a new color trend at this year’s auto show. It’s also rumored that automotive paint suppliers are including brighter colors in their 2019 automotive color collections.

It’s only 2016. Why such a long wait for new colors?

Believe it or not, producing a new auto color can take up to five years from inspiration to the showroom floor. It’s a long, tedious process for designers, paint companies, and auto manufacturers; but innovative color measurement technology is changing the game and speeding up time to market.

blue becomes a hot automotive color in 2016

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