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FM 100 Hue Test

How to Deploy Consistent Color in a Manufacturing Workflow

Whether you manufacture plastics, coatings, or textiles, the reality is the same: If you don’t achieve consistent color, your product won’t sell. In fact, at the shelf, most people decide whether they’re going to purchase a product within 90 seconds, and much of that decision is based on color.

We know it can feel overwhelming to make changes to your production workflow, especially if you think it’s “good enough.” But the industry is changing. Brands are demanding more accurate color, faster. To stay competitive, you need to continue moving up the continuum of color control.

Consistent Color Measuring Colorants

Luckily there is a growing range of color tools available to achieve accuracy and consistency. Today we’re sharing what’s available to help you deploy more consistent color in your manufacturing workflow.

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Tools to Help you Achieve Consistent Color

Consistent color is a journey.

A few weeks ago I blogged about the most common pitfalls people run into when starting a color program…

  • Wrong lighting
  • Less-than-perfect color vision
  • Inaccurate physical standards
  • Inconsistent device color measurement

…And introduced some inexpensive color tools to help overcome them.

 

But the journey doesn’t stop there. Even if you’ve been successfully managing color for years, advances in inks, dyes, and substrates are introducing new challenges, and many brands are asking for tighter tolerances. Getting color right is much harder than it used to be.

Today we’ll look at some of the more advanced tools available to help you take the next step toward more consistent color.

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