Consistent color is a journey.
A few weeks ago I blogged about the most common pitfalls people run into when starting a color program…
- Wrong lighting
- Less-than-perfect color vision
- Inaccurate physical standards
- Inconsistent device color measurement
…And introduced some inexpensive color tools to help overcome them.
But the journey doesn’t stop there. Even if you’ve been successfully managing color for years, advances in inks, dyes, and substrates are introducing new challenges, and many brands are asking for tighter tolerances. Getting color right is much harder than it used to be.
Today we’ll look at some of the more advanced tools available to help you take the next step toward more consistent color.