Whether you manufacture plastics, coatings, or textiles, the reality is the same: If you don’t achieve consistent color, your product won’t sell. In fact, at the shelf, most people decide whether they’re going to purchase a product within 90 seconds, and much of that decision is based on color.
We know it can feel overwhelming to make changes to your production workflow, especially if you think it’s “good enough.” But the industry is changing. Brands are demanding more accurate color, faster. To stay competitive, you need to continue moving up the continuum of color control.
Luckily there is a growing range of color tools available to achieve accuracy and consistency. Today we’re sharing what’s available to help you deploy more consistent color in your manufacturing workflow.
How many trial and error steps does it take you to formulate a color? If you answered more than three, it might be time to enlist the help of a computerized solution.
Computer-aided color formulation can bring huge benefits to your business. Out of the gate, even beginners can hit color targets faster, saving time, money and expensive colorants. Once you’ve established an accurate process, you can expect to match 95% of your color requirements within a reasonable color distance on the first try! When you consider manual mixing takes an average of 12 tries to get it right, formulation software saves labs a lot of time and money during the development and production phases.
To learn more about the benefits, check out our blog “Fast Formulation is Key to Producing Color of the Year.” Today we’re demonstrating how a portable or benchtop spectrophotometer and Color iMatch software can help you formulate paint, plastic, and textile colors faster and with less waste.
The PANTONE Color of the Year announcement is always exciting. Not only does it set the stage for upcoming trends, it also provides brand owners and designers critical guidance for marketing and product development.
However, those who are charged with manufacturing products and packaging with trending colors (like 2017’s choice – 15-0343 Greenery) know it doesn’t “just happen.” It takes time and effort to incorporate new colors. Whether you work in paints, plastics, textiles, or printing, today’s blog shares formulation solutions that will help you be first to market for the next trend.