At X-Rite Pantone, we love color, and we’re passionate about helping you get yours right. That’s why we offer a full-service training program, staffed with Color Experts from many of the industries we serve.
From beginner to advanced, lowest investment to highest return, we offer a variety of options to teach you everything you need to know to be successful.
- Are you new to color, wondering where it fits in your business objectives?
- Do you already have a color workflow, but wish it was more efficient?
- Are you looking toward certification to help you gain a competitive edge?
If you answered yes to any of these questions, you’ll want to keep reading. Today we’re presenting our stair-step approach to training. There’s a step for everyone, and moving toward the top doesn’t have to be a challenge.
Take a look at where you are today, determine where you want to go, and let us help you achieve your color goals!
If you’re a commercial printer who wants to improve color quality and consistency, this blog is for you.
Ray Cheydleur is a printing industry veteran of more than 20 years, a standards guru, and our Portfolio Manager for Printing and Imaging Products. Passionate and very knowledgeable about color, he has a talent for helping printers improve their color quality and consistency.
Today he’s sharing five critical steps in a color-managed workflow to help you create an efficient printing operation, a repeatable final product, and satisfied brand owners.
It’s no secret that if you can hit your color the first time, you’re going to save a lot of time and money. But with printing becoming an increasingly global function, achieving accurate color is more difficult than ever.
Many companies have distributed printing plants or operate in partnership with other printers around the world. A job might start with a brand manager in Los Angeles, move to a designer in Paris, and be sent to three different states to be printed on different substrates. Everything must match in the end, but color specification can become more and more ambiguous at each step of the process.
Certification makes color communication and reproduction much easier.
Warren Werbitt, the Founder of Pazazz Printing, is reaping the benefits of certification. Pazzaz started in 1992 as a modest commercial print shop and has since grown to become an industry leader of sales, print and marketing experts producing the highest quality commercial print, digital printing, labels, packaging and large format products.
Pazzaz Printing proudly displays the PANTONE Certified Printer logo on its homepage.
“Being a PANTONE Certified Printer compliments our G7 Master Qualification and strengthens our process controls by about 25%, allowing us to deliver the highest quality printing. Since certification, we’re more in tune with our operations and have additional tools to help us achieve our clients’ colors. Being a PANTONE Certified Printer has definitely given us a competitive advantage. We now have proof that we can maintain brand integrity, which is crucial for brand owners who are looking for the best quality available.”
Here are a few ways certification can help you become more competitive in the marketplace.
X-Rite recently donated color management solutions from our i1 Family to Idealliance® for use at its partner laboratories at Cal Poly University and the Rochester Institute of Technologies. The universities are leveraging i1 calibration and ICC profiling solutions, including the new i1iSis 2, as part of Idealliance’s G7™ Master and G7 Process Control Master Qualification programs.
G7™ is a proof-to-print process control method that allows you to reliably and efficiently match the visual appearance of the output from multiple printing devices. It works by defining the gray balance and NPDC curves in conjunction with the traditional method of measuring tonal value increase (TVI/dot gain) for each color. G7 can be applied to any type of printing, regardless of the type of ink or printing method, including electrostatic, inkjet, offset sheetfed, offset web, and flexo.
It’s important to note that G7 is a process, not a standard. However, G7 qualification can help you achieve repeatable, consistent control over your production process by ensuring that your process colors are neutral and balanced, improving gray balance, and stabilizing color.
The G7™ Master Printer program is managed by Idealliance®, a not-for-profit association of leading print and electronic media service providers and their technology partners. Idealliance offers G7 Master Qualification to printers who can prove they’re capable of performing to G7 specifications. Qualification must be done by a certified G7 Expert.
Customers are looking for G7 Master Printers. Today we’ll look at how X-Rite’s Certified G7 Color Experts can help you achieve G7 compliance to stay competitive in the market.