Browsing Tag

packaging

Digital Color

Brand Color Lessons from an FMCG Company

What happens when you have more than 2,000 brand colors to manage across a complex global packaging supply chain? Things get complicated!

Brand Color on Shelf

Although it may seem easier to create a new color than to dig through databases or binders of color drawdowns to find the closest match, the problem comes later when you’re faced with a huge, unmanageable library.

One of our clients, a well-known fast-moving consumer packaged goods (FMCG) company, understands how easily things can get out of control. They were not only battling time and cost inefficiencies by using a proprietary color library, they lacked standardization for creating, communicating and managing brand colors.

Production was expensive and quality was suffering. They knew things had to change, but they didn’t know where to start. That’s where we came in.

Today we’re sharing their incredible success story.

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Color Measurement 201

Why your Color Might be Wrong on Press: Environment

In a perfect world, you should be able to put ink in the press and simply run a job. Unfortunately, every year flexo and gravure printing operations waste ink, substrate and press time trying to get color right. Although advancements in technology have made it easier to achieve color accuracy, the variables that affect color still exist.

In this three-part series, we’re sharing over two dozen reasons your color might be wrong on press. We’ve already covered two important factors – Instrumentation and Standards & Ink. Today we’re looking at how the environment and your press can affect final color.

press sheets on printer

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Products

Looking for accurate color? Meet our i1 Family!

With today’s complex cross-media campaigns, accurate profiling is even more important for managing customer expectations across the color supply chain. Our i1Pro 2 solutions help photographers, videographers, prepress and digital printers create profiles for the best color on monitors, scanners, projectors, printers, and online web-to-print submission tools.

But with so many to choose from, how do you know which is the right tool for your color workflow?

Whether you’re looking to add a new component to your existing workflow or ready to convert to a complete i1 solution, today’s blog can help. We’ll explain the different components of a color-managed workflow, why each is important, and the i1 solutions that can help at each stage.

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Color Innovation

To Innovate Better: Get Surreal

Have you seen the Academy Award-Winning La La Land, where the stars dance through the cosmos and experience alternate realities? Or the commercial, where a famous freestyle dancer slides down the street, up the walls, over the marquee and beyond, transported by his next-gen earphones? Maybe you’ve seen this Russian packaging that superimposes conflicting scales.

Surrealism is bleeding into our reality, and I kind of think it’s a zeitgeist.

Simply defined, surrealism strives to reconcile our dreams with reality. As Victor Hugo penned, “Each man should frame life so that at some future hour fact and his dreaming meet.”

The resolution of such wildly divergent polarities is quite an ambitious undertaking, no? Therein lies the power, as Carl Jung wrote: “The greater the contrast, the greater the potential. Great energy only comes from a correspondingly great tension of opposites.”

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Color Management, Events

Curious what you missed at HOW Design LIVE?

X-Rite Pantone® brings together the art and science of color to empower brands and packaging converters to deliver on design and color intent for their packaging. Last week we were in Atlanta at HOW Design LIVE 2016, introducing a few new tools that can help designers achieve color fidelity.

HOW is a more than just a conference for designers and brands – it’s an inspiration-packed, global creative gathering of the industry’s best. This made it the best place for us to showcase PantoneLIVE Cloud, PantoneLIVE Designer, Digital Drawdowns and Digital Tolerances Guides.

The steps of a typical printing process introduce a common and gradual change or shift in a color as it passes from person to process. PantoneLIVE simply removes the opportunity for color drift by delivering digital color data directly from the source, giving you immediate color fidelity.

The steps of a typical printing process introduce a common and gradual change or shift in a color as it passes from person to process. PantoneLIVE simply removes the opportunity for color drift by delivering digital color data directly from the source, giving you immediate color fidelity.

In case you missed us at HOW, here’s “how” our new solutions can help you achieve accurate color and get to market faster with fewer proofing and approval cycles.

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Device How-To

Effective ways to measure reflective surfaces

No matter what you’re manufacturing, taking spectral measurements will help ensure your color remains accurate and consistent throughout your production run. When choosing the best spectro for your needs, your first consideration should be the type of surface you’ll be measuring.

Measuring reflective surfaces poses a challenge because the effect of gloss can actually change the color appearance of a sample. The surface reflection of light is what causes the gloss effect. Since a 0°/45° spectrophotometer doesn’t include gloss in the measurement, it can’t provide a true representation of how the human eye will perceive the color.

So how can you measure reflective or shiny surfaces? Today we’ll take a closer look at how to use an 8° diffuse sphere instrument to measure both spectral included (SPIN) and spectral excluded (SPEX).

Ci7800 spectrophotometer measurement

Measuring a shiny plastic part with the Ci7800 benchtop sphere instrument.

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Color Management

Color Accuracy and Consistency: A Balancing Act

When all of final production packaging comes together on the store shelf, it’s a brand’s moment of truth. Do the stand-up pouches, overwraps, and corrugated POP displays match? How close is the color to its standard?

We know you spend so much time and money designing, proofing, sampling, printing, and shipping… so where does the color go wrong? Is it an issue with accuracy, consistency, or both?

Packaging on Shelf

Package designs come together on the shelf. Here you see pouches, labels, cartons, and corrugated with visual inconsistencies—these are issues that can be overcome.

Today we’ll look at some of the key underlying issues in a color workflow so you can take corrective action with suppliers and get your brand color right, the first time.

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Color Resources and Learning

What makes the X-Rite eXact so popular?

The X-Rite eXactTM is a portable spectrophotometer designed for pressroom use. Two big reasons for its success are it’s cordless operation and innovative color touch screen, which it make it very easy for printers and packaging converters to understand, control, manage, and communicate color from anywhere on the pressroom floor.

X-Rite eXact

Today we’ll take a look at the top five features that make the eXact an invaluable tool for offset litho, flexo, and digital printers.

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