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pantone

Brand Color Lessons from an FMCG Company

What happens when you have more than 2,000 brand colors to manage across a complex global packaging supply chain? Things get complicated!

Brand Color on Shelf

Although it may seem easier to create a new color than to dig through databases or binders of color drawdowns to find the closest match, the problem comes later when you’re faced with a huge, unmanageable library.

One of our clients, a well-known fast-moving consumer packaged goods (FMCG) company, understands how easily things can get out of control. They were not only battling time and cost inefficiencies by using a proprietary color library, they lacked standardization for creating, communicating and managing brand colors.

Production was expensive and quality was suffering. They knew things had to change, but they didn’t know where to start. That’s where we came in.

Today we’re sharing their incredible success story.

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Lessons packaging designers can learn by dyeing eggs

It’s been said that everything you need to know you learned in kindergarten. Does this phrase ring true for print and packaging designers?

In the spirit of spring, we attempted to use a simple childhood activity—dyeing eggs—to solve some of the most perplexing color issues facing the packaging designer/printer relationship.

dyeing eggs

Here are three lessons to learn about color in packaging from our annual egg dyeing ritual.

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Fast Formulation is Key to Producing Trending Colors

The PANTONE Color of the Year announcement is always exciting. Not only does it set the stage for upcoming trends, it also provides brand owners and designers critical guidance for marketing and product development.

However, those who are charged with manufacturing products and packaging with trending colors (like 2017’s choice – 15-0343 Greenery) know it doesn’t “just happen.” It takes time and effort to incorporate new colors. Whether you work in paints, plastics, textiles, or printing, today’s blog shares formulation solutions that will help you be first to market for the next trend.

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“Meet our Color Experts” Series… Tim Mouw

Tim Mouw is our Manager of Applications Engineering & Technical Support for the Americas. Tim is so knowledgeable about the impact of color in many industries, and his stories always intrigue us.

Tim has authored many X-Rite Pantone blogs, including:

What is metamerism, and why should you care?

Effective ways to measure reflective surfaces

What’s sabotaging your sustainability efforts?

5 color evaluation pitfalls to avoid

Why is controlling color so hard?

We recently sat down with him to learn more about his background in color and his insights about helping our customers control it.

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A few of our favorite experiences from drupa 2016

drupa 2016 was such a success! It’s not often we get to spend so much time talking one-on-one with our customers from around the world, and we enjoyed every minute!

drupa 2016

We met so many wonderful people and learned so many things. Although it’s hard to pick, here are a few of our favorite experiences from drupa 2016.

drupa 2016

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Producing the PANTONE® Color of the Year with Sephora

Sharing a strong passion for how color can transform a face, mood or even an attitude, Pantone® has once again partnered with Sephora, the leading beauty specialty retailer, to create another extraordinary PANTONE Color of the Year cosmetic collection.

SEPHORA + PANTONE UNIVERSE collection

Launched on December 26th, the SEPHORA + PANTONE UNIVERSE collection includes a 24-color eyes palette, a matte lipstick in each color, and a 5-piece lip gloss set.

The first SEPHORA + PANTONE UNIVERSE collection was released in 2011 with Tangerine Tango. It was a huge hit, and paved the path for many successful collections.

Tangerine Tango

SEPHORA + PANTONE UNIVERSE collection was released in 2011 with Tangerine Tango

This year was a little different because it includes two shades: Serenity (PANTONE 15-3919) and Rose Quartz (PANTONE 13-1520).

We recently sat down with Elizabeth Hayes, Vice President of Sephora Collection, to learn more about what went on behind the scenes to bring these two shades to market.

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Evaluating Color Without a Light Booth

As we’ve talked about in previous posts, proper lighting conditions are crucial for evaluating color. The best way to know you’re seeing color accurately is to evaluate your samples in a light booth.

But what if you don’t have a light booth available?

xrite pantone lighting indicator stickers

Pantone has solved this problem with its LIGHTING INDICATOR Stickers. They’re economical, easy to use, and the second best way to find out if your viewing conditions are right for color evaluation.

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Getting The Best Results With PANTONE® Colors

Whether you’re printing on press or replicating a brand’s colors on the web, PANTONE’s Color Systems are the gold standard for communicating color specification and quality control. They provide a common language for color so specifiers and manufacturers can be sure they understand the customer’s expectations and reproduce those colors, even if they’re a world away.

pantone plus series guides care

The PANTONE PLUS SERIES COLOR BRIDGE Set provides process color simulations of all solid PANTONE Colors as a side-by-side comparison.

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Spring Colors: The Psychology of Pastels | X-Rite Blog

Warm weather is just around the corner and spring is in the air!

Fluffy yellow chicks…

Delicate pink tulips…

Soft green sprouts poking through the ground…

And, of course, spring M&Ms!

 

Advertisers target our springtime emotions through pastel colors. Pastels have a calming effect, and everywhere you look companies are using them to feed our desire to feel a bit of spring.

Today we’ll take a look at the psychology of color, how marketers use this information to capture our attention, and Pantone’s influence on spring palettes.

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Ci6x with Pantone swatches

X-Rite and Pantone at NPE: Win an Apple iPad!

Win an iPad!

Win an iPad!

NPE 2015, The International Plastics Showcase, will be held in Orlando, Florida from March 23 through the 27th. It’s a great opportunity to learn about current trends and see live demonstrations of the latest technologies from every sector of the plastics industry. With more than 400 exhibits, it’s expected to be the biggest plastics showcase ever and a great chance to get up-close and personal with product experts in your field.

X-Rite and Pantone are thrilled to once again be part of the show. You’ll find us in the South Hall – X-Rite will be in Booth S10097, and Pantone in Booth S38036. You will also have a chance to win an Apple iPad. We are providing Pantone tags in both booths, and when you get a demo from both Pantone and X-Rite, you will be entered in the drawing.

You can also take advantage of our free guest passes for admission and shuttle service between the convention center and the host hotel.

No other company manages the color supply chain from inspiration to production with the tools and resources to drive consistent color during production. We know you will be pleased with what you see.

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