I spent a few years working in Paris, where the Seine River has played a pivotal role in the shaping of the city’s personality. As I stayed longer and got to know the city and its people better, one of the things that became clear to me was that the Seine River physically separated two distinct cultures of the city.
Image courtesy of www.aparisguide.com
The left bank, including the Latin Quarter, Montparnasse, and Sorbonne, is all about creativity, design and ideation. The right bank is more sophisticated and upright (or uptight), and it’s the side that gets the job done. This is where you’ll find the Champs Elysees, the Royal Palace, and most of the larger banks and businesses. The two sides cannot exist without each other, but they are culturally and physically divided by the Seine.
It struck me recently that this picture of the Seine dividing Creative from Execution can provide a helpful metaphor for the relationship of Design to Production in a different setting — product manufacturing companies all over the world. In fact, any company that innovates probably has a river that runs between its design and production functions.
We’ve written a lot about “color workflows” and “color management” on our blog. Today we’re connecting the dots to show you how “color workflow management” can mean big savings in a busy pressroom.
Without color workflow management, you can end up producing something you think is right, but is completely wrong in the end.
Especially in the printing industry, checking color quality at multiple steps along the way is the key to ensuring you’re on the right track. Color workflow management closes the gap between users, specifications, and color to ensure good quality.
What happens when you have more than 2,000 brand colors to manage across a complex global packaging supply chain? Things get complicated!
Although it may seem easier to create a new color than to dig through databases or binders of color drawdowns to find the closest match, the problem comes later when you’re faced with a huge, unmanageable library.
One of our clients, a well-known fast-moving consumer packaged goods (FMCG) company, understands how easily things can get out of control. They were not only battling time and cost inefficiencies by using a proprietary color library, they lacked standardization for creating, communicating and managing brand colors.
Production was expensive and quality was suffering. They knew things had to change, but they didn’t know where to start. That’s where we came in.
Today we’re sharing their incredible success story.
If ensuring color consistency is part of your job description, you’ll want to learn more about PantoneLIVE. Our customers report that it helps them get products to market an average of four times faster!
PantoneLIVE is an end-to-end, digital color communication ecosystem that helps everyone involved in a packaging workflow visualize and communicate color. It shows which colors are achievable, and which are not, across everything from flexible packaging to corrugated board. And, since the digital color data is stored in a secure cloud database, everyone from brand owners through designers and production managers can reference the same digital color data to make informed decisions.
From concept…to production!
To fully understand how PantoneLIVE works, you need to know the difference between Master and Dependent Standards… our topic for today.
If you’re a commercial printer who wants to improve color quality and consistency and stay current on industry trends, you need to be aware of Industry 4.0.
Industry 4.0 can mean different things to different people, but it generally refers to the fourth industrial revolution, which incorporates trends in automation, data exchange, smart systems, and the Internet of Things.
Image courtesy of Christoph Roser at AllAboutLean.com.
Today I’ll explain what Industry 4.0 means for commercial printers.
The PANTONE Color of the Year announcement is always exciting. Not only does it set the stage for upcoming trends, it also provides brand owners and designers critical guidance for marketing and product development.
However, those who are charged with manufacturing products and packaging with trending colors (like 2017’s choice – 15-0343 Greenery) know it doesn’t “just happen.” It takes time and effort to incorporate new colors. Whether you work in paints, plastics, textiles, or printing, today’s blog shares formulation solutions that will help you be first to market for the next trend.
As the range of substrates, inks, and printing technologies has expanded, so has the challenge of maintaining color quality. A workflow based on digital standards is the easiest way to achieve accuracy and consistency across shifts and sites, regardless of production requirements. Adding a quality control solution like ColorCert® to your workflow can boost your bottom line even more.
ColorCert provides specific modules focused on each part of the workflow, helping flexo, gravure, and offset printers remove subjectivity, analyze data, and deliver increased productivity for the packaging industry.
Today we’re highlighting how ColorCert is helping UK-based Ultimate Packaging create a more efficient ink kitchen, improve premedia, produce fewer proofs, enhance customer relationships, and achieve an amazing 200% improvement in quality.
X-Rite Pantone® brings together the art and science of color to empower brands and packaging converters to deliver on design and color intent for their packaging. Last week we were in Atlanta at HOW Design LIVE 2016, introducing a few new tools that can help designers achieve color fidelity.
HOW is a more than just a conference for designers and brands – it’s an inspiration-packed, global creative gathering of the industry’s best. This made it the best place for us to showcase PantoneLIVE Cloud™, PantoneLIVE Designer, Digital Drawdowns and Digital Tolerances Guides.
The steps of a typical printing process introduce a common and gradual change or shift in a color as it passes from person to process. PantoneLIVE simply removes the opportunity for color drift by delivering digital color data directly from the source, giving you immediate color fidelity.
In case you missed us at HOW, here’s “how” our new solutions can help you achieve accurate color and get to market faster with fewer proofing and approval cycles.
When all of final production packaging comes together on the store shelf, it’s a brand’s moment of truth. Do the stand-up pouches, overwraps, and corrugated POP displays match? How close is the color to its standard?
We know you spend so much time and money designing, proofing, sampling, printing, and shipping… so where does the color go wrong? Is it an issue with accuracy, consistency, or both?
Package designs come together on the shelf. Here you see pouches, labels, cartons, and corrugated with visual inconsistencies—these are issues that can be overcome.
Today we’ll look at some of the key underlying issues in a color workflow so you can take corrective action with suppliers and get your brand color right, the first time.
The Color Management Group is a blend of certified consultants and resellers who provide products and services to many industries around the world, including graphic arts, photography, textile, and printing and packaging. CMG members have years of experience and a long list of industry certifications. They also have a reputation for providing fast and effective solutions to help businesses of any size implement color management, process control, and standardization.
The Color Management Group was with us at Color ’15, and we had the chance to sit down with Lida Jalali Marschke, the owner and founder. Here’s what she had to say about the Color Management Group, the industries they serve, and how to become a member.