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Are you Ready for Computer-Aided Color Formulation?

How many trial and error steps does it take you to formulate a color? If you answered more than three, it might be time to enlist the help of a computerized solution.

Computer-aided color formulation can bring huge benefits to your business. Out of the gate, even beginners can hit color targets faster, saving time, money and expensive colorants. Once you’ve established an accurate process, you can expect to match 95% of your color requirements within a reasonable color distance on the first try! When you consider manual mixing takes an average of 12 tries to get it right, formulation software saves labs a lot of time and money during the development and production phases.

To learn more about the benefits, check out our blog “Fast Formulation is Key to Producing Color of the Year.” Today we’re demonstrating how a portable or benchtop spectrophotometer and Color iMatch software can help you formulate paint, plastic, and textile colors faster and with less waste.

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Why does it take so long to produce new car colors?

Detroit recently hosted The North American International Auto Show. It’s an exciting event for consumers who want a sneak peek at what’s on the horizon in the automotive industry. Energy efficiency, new gadgets, enhanced comfort, and of course, the latest paint colors and special effect finishes.

For years, white has been the most popular car color, but more varied colors are starting to emerge. USA Today’s Chris Woodyard wrote that blue is a new color trend at this year’s auto show. It’s also rumored that automotive paint suppliers are including brighter colors in their 2019 automotive color collections.

It’s only 2016. Why such a long wait for new colors?

Believe it or not, producing a new auto color can take up to five years from inspiration to the showroom floor. It’s a long, tedious process for designers, paint companies, and auto manufacturers; but innovative color measurement technology is changing the game and speeding up time to market.

blue becomes a hot automotive color in 2016

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Michael Peoples: Using scent and color to evoke emotion

As a sponsor of ArtPrize, X-Rite Pantone has been taking the opportunity to explore color – how it affects us emotionally, and how it impacts the decisions we make. So far we have profiled two artists – Anne Lemanski, who uses color to portray the imagery of science and nature, and Ruben Ubiera, whose creative use of metallic paint and light gives the impression of movement in his outdoor murals.

Today we’re showcasing the work of artist Michael Peoples, who has been experimenting with colorful wax, molds and mold making for the last several years. He works primarily with recycled candles that he collects from various places, especially thrift stores. The color he finds determines the base color of the object. Then he uses crayons to enhance the color direction and give the piece substance. This year, Peoples is submitting another molded creation to ArtPrize.

His installation for ArtPrize 2013, Will You Still Need Me, Will You Still Feed Me, included two sets of 64 Guan Yin figurines, which he molded from 160 boxes of Crayola crayons. Arranged on a 6×6 foot chessboard, the figurines represented that moment we all remember from childhood:  opening a new box of crayons. The bright colors and waxy smell were meant to conjure the nostalgic memory of the endless creative possibilities that a new box of crayons represented.

michael peoples; art prize 2015, artprize2015

Michael People’s 2013 ArtPrize entry Will You Still Need Me, Will You Still Feed Me.

The scent of crayons is one of the most recognizable smells and has a direct correlation with childhood. This year, Peoples is once again using color and scent to evoke an emotional experience with The Great Race. It consists of castings of bright, colorful, rubber ducklings, the same type you’d see in a child’s bathtub or at a carnival. It’s no doubt this work is meant to prompt visitors to reflect on their childhood. Each duck is oversized, so that in an adult hand it represents the scale of the classic toy for a child.

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