It’s been said that everything you need to know you learned in kindergarten. Does this phrase ring true for print and packaging designers?
In the spirit of spring, we attempted to use a simple childhood activity—dyeing eggs—to solve some of the most perplexing color issues facing the packaging designer/printer relationship.
Here are three lessons to learn about color in packaging from our annual egg dyeing ritual.
To understand how color management works, you need a basic knowledge of the additive and subtractive systems of color reproduction. Both use a small number of primary colors that combine to produce a large number – or gamut – of colors… but the way they do that is quite different.
In our Color Perception Part 1: The Effect of Light post, we explained how the visible color spectrum (we know it as the rainbow) encompasses light wavelengths from approximately 380 to 720 nm. By breaking the visible spectrum into its most dominant regions of red, green, and blue, the human eye can mix these colors to create a spectrum of color.
This is the basis behind the additive and subtractive color models, our topic for today.